TAG Heuer

Thanks to the combined efforts of engineers, watchmakers, model makers and movement manufacturers, the House movement, the Caliber 1887, was created in 2010.  It is a fitting tribute to the revolutionary oscillating pinion patented by Edouard Heuer in 1887, still used today in the vast majority of mechanical chronographs. 320 components are meticulously assembled by men, women and machines on an ultra-modern semi-automatic production line in the TAG Heuer factory in Chevenez. A veritable model of meticulousness, oiling robots apply a drop of oil measuring one micron to the 33 jewels. In three years, TAG Heuer achieved what many other manufactures take decades to produce. This year, the Swiss watchmaker is developing the Heuer-01. Heuer in honor of the founder, Edouard Heuer, and 01 because it represents the markedly horological development of the Calibre 1887. Its supremely clean design reveals the chronograph controls and the openworked date disc on the dial side. On the case-back, its red column wheel – a bold visual anchor – the skeleton chronograph bridge and black weight also draw the eye into the mechanism.