Tiffany & Co.

Tiffany & Co.
Tiffany & Co.
Tiffany & Co.

Tiffany & Co.

Founded in 1837 in New York City, Tiffany & Co. is one of the world’s most storied luxury design houses recognized globally for its innovative jewelry design, extraordinary craftsmanship and unparalleled creativity. The brand’s legendary wit, optimism and soaring New York energy inspires a dream that lies both inside and beyond the house’s treasured Blue Boxes.

Creation date: 1837
CEO: Anthony Ledru
Head office: 200 Fifth Avenue, New York, NY 10010
Website: www.tiffany.com

Identity

Behind every dream is the dreamer. A visionary merchant with a passion for the rarest and most extraordinary gemstones, Charles Lewis Tiffany founded Tiffany & Co. in New York City in 1837. He instantly set the standard for American luxury and helped define the brand’s legendary jewelry design as we know it today. From the moment he opened Tiffany & Co. as a fancy goods and stationery store, it was clear he had a discerning eye for design. His passion for acquiring exceptional diamonds and rare gemstones paved the way for Tiffany & Co.’s long-standing legacy of discovery and exploration, establishing its world-renowned jeweler status. The Tiffany Blue Box® has been instantly recognizable around the world since its debut in 1886, and the color Tiffany Blue® is trademarked and known by its Pantone® custom color of “1837 Blue,” named after the year Tiffany & Co. was founded.
Tiffany finery

Icon

Charles Lewis Tiffany was the first jeweler to establish the diamond ring as a symbol of love. In 1886, he introduced the Tiffany® Setting, the world’s most iconic engagement ring.

Flawlessly engineered to allow a diamond to float above a delicate six-prong setting, it has played a part in the world’s greatest love stories for over 130 years.

This innovation established Tiffany & Co. as more than a jewelry house, but as a destination for timeless designs and exquisite craftsmanship.

Tiffany diamond ring

Inspiration

Crowned the “King of Diamonds,” Charles Lewis Tiffany understood that large diamonds of superlative quality were exceedingly captivating. He cemented his reputation when he unveiled the Tiffany Diamond in 1887, one of the world’s largest and finest yellow diamonds. Discovered in South Africa, the 287.42-carat rough stone was cut to 128.54 carats with an unprecedented 82 facets—24 more facets than the traditional 58-facet brilliant cut. The renowned Tiffany Diamond has traveled the world as a centerpiece of numerous exhibitions, but always returns to its home at the New York flagship store where it can be found on permanent display.

Architecture

Since 1940, the Tiffany flagship store has operated at the corner of Fifth Avenue and 57th street in New York City. Designed by the architectural firm Cross & Cross, the graceful façade of granite, limestone and marble is celebrated for its iconic windows, which have captured the public’s imagination with unexpected displays by showcasing extraordinary jewelry in fantastical settings.

The enduring allure of the world-renowned store is famously captured in the iconic film Breakfast at Tiffany’s. In 2019, Tiffany began a holistic transformation of its New York flagship store for the first time in the building’s 80-year history. The magnificent space will remain and continue to awe guests as they enter the store once again in 2022.

Tiffany historical photo

Sustainability

For over 25 years, Tiffany & Co. has been committed to conducting our business responsibly, sustaining the natural environment and positively impacting the communities in which we operate. In 2020, in an industry first, Tiffany & Co. launched the Diamond Craft Journey, becoming the first global luxury jeweler to disclose the region or countries where its newly sourced, individually registered diamonds are crafted. The journey outlines several steps including cutting and polishing, grading and setting—a pioneering achievement in diamond traceability and transparency.

Key figures

  • 1,500 Nearly 1,500 of the world’s most talented artisans craft Tiffany diamonds to the highest standards.
  • 0.04% Only 0.04% of the world’s gem-grade diamonds meet the acceptable standards to be selected as a Tiffany diamond.
  • $4.98 USD On the first day the Tiffany & Co. flagship store opened in 1837 in New York City, sales totaled $4.98 USD.

Tiffany & Co. on social media

  • Our standards are so high that we only accept 0.04% of the world’s gem-grade diamonds. If a diamond does not meet o… twitter.com/i/web/status/1…
  • At Tiffany, we create pieces that stand the test of time—eventually becoming family heirlooms. Even our intricately… twitter.com/i/web/status/1…
  • From the moment a Tiffany diamond is unearthed, it takes a remarkable trip across the globe, passing from the exper… twitter.com/i/web/status/1…

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