Tiffany & Co.



Tiffany & Co.
Founded in 1837 in New York City, Tiffany & Co. is one of the world’s most storied luxury design houses recognized globally for its innovative jewelry design, extraordinary craftsmanship and unparalleled creativity. The brand’s legendary wit, optimism and soaring New York energy inspires a dream that lies both inside and beyond the house’s treasured Blue Boxes.
Creation date: 1837
CEO: Anthony Ledru
Head office: 200 Fifth Avenue, New York, NY 10010
Website: www.tiffany.com
Identity

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Flawlessly engineered to allow a diamond to float above a delicate six-prong setting, it has played a part in the world’s greatest love stories for over 130 years.
This innovation established Tiffany & Co. as more than a jewelry house, but as a destination for timeless designs and exquisite craftsmanship.

Inspiration

Crowned the “King of Diamonds,” Charles Lewis Tiffany understood that large diamonds of superlative quality were exceedingly captivating. He cemented his reputation when he unveiled the Tiffany Diamond in 1887, one of the world’s largest and finest yellow diamonds. Discovered in South Africa, the 287.42-carat rough stone was cut to 128.54 carats with an unprecedented 82 facets—24 more facets than the traditional 58-facet brilliant cut. The renowned Tiffany Diamond has traveled the world as a centerpiece of numerous exhibitions, but always returns to its home at the New York flagship store where it can be found on permanent display.
Architecture
Since 1940, the Tiffany flagship store has operated at the corner of Fifth Avenue and 57th street in New York City. Designed by the architectural firm Cross & Cross, the graceful façade of granite, limestone and marble is celebrated for its iconic windows, which have captured the public’s imagination with unexpected displays by showcasing extraordinary jewelry in fantastical settings.
The enduring allure of the world-renowned store is famously captured in the iconic film Breakfast at Tiffany’s. In 2019, Tiffany began a holistic transformation of its New York flagship store for the first time in the building’s 80-year history. The magnificent space will remain and continue to awe guests as they enter the store once again in 2022.

Sustainability
Key figures
- 1,500 Nearly 1,500 of the world’s most talented artisans craft Tiffany diamonds to the highest standards.
- 0.04% Only 0.04% of the world’s gem-grade diamonds meet the acceptable standards to be selected as a Tiffany diamond.
- $4.98 USD On the first day the Tiffany & Co. flagship store opened in 1837 in New York City, sales totaled $4.98 USD.
Tiffany & Co. on social media
- Inspired by #JeanSchlumberger’s iconic brooch, the Schlumberger by Tiffany & Co. Golden Fish watch in 18k rose gol… twitter.com/i/web/status/1…
- Introducing the new Tiffany 57 watch collection, created in celebration of The Landmark in New York City. This uniq… twitter.com/i/web/status/1…
- #TiffanyAndCo House ambassador @Beyonce is a vision in #ElsaPeretti Mesh and diamond extra-long earrings, custom-ma… twitter.com/i/web/status/1…