Krug Krug

The only Champagne House that has been creating only Prestige Champagne every year since its foundation in 1843.

Creation date: 1843
Chairman & Chief Executive Officer: Margareth Henriquez
Head office: 5 rue Coquebert, Reims - France


The story of the House of Krug illustrates the amazing adventure of its founder, Joseph Krug, a visionary non-conformist with an uncompromising philosophy. Having understood that the true essence of Champagne is pleasure itself, his dream was to be able to offer the very best Champagne he could create every single year, regardless of the harvest and annual variations in climate. “Our unconventional practices, making choices that were not necessarily the easiest ones and going beyond established rules, have been part of our vision, ever since the House was founded” explains Olivier Krug, sixth generation of the Krug family. Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine as well as building an extensive library of reserve wines from many different years, allowed Joseph Krug to fulfill his objective. He founded a House in which all Champagnes are different expressions of nature and have the same undisputed quality and distinction. Since 1843, six generations of the Krug family have maintained the dream, enriching Joseph’s vision and savoir-faire.

Joseph Krug, House of Krug founder © Krug archives


Krug Grande Cuvée is honed over hundreds of tastings of the newly harvested wines from Krug's 250 vineyards, as well as almost 150 reserve wines, some of which may be over 15 years old. This unique repertoire of reserve wines is the secret behind Krug blends, and goes into the creation of the most complex and generous expression of Krug Champagne.

Krug Grande Cuvée © Zoé Ghertner


Eric Lebel, the House of Krug's Cellar Master © A. de Villenfagne

” The essence of our art is to be as close to the wines as we can. Our philosophy is to select grapes from individual plots which will each express their distinctive features, their nuances and their uniqueness. Krug is the only Champagne House to capture the essence of each unique plot in an individual wine.”


Individuality is at the core of Krug philosophy. Individuality means distinction, uniqueness, originality and singularity: everything that is expressed by Krug Champagnes. At the House of Krug, we prize the distinctive stamp of every vineyard, and the distinctive character of every wine… and every bottle. This is Krug ID’s “raison d’être”. Each consumer can discover the story of their bottle using the six digit number that appears on the back label. A rich and interactive Krug application, available on mobile and tablet, allows to scan directly the Krug ID and give an immediate access to its unique history: harvest challenges of the year revealed by Eric Lebel, Cellar Master of the House of Krug, last ratings from experts, food inspiration to pair with each cuvee, as well as recommendations to store Krug Champagne. The Krug ID also serves as a simple reference with which to build a collection of different bottles of Krug Champagne to age and enjoy in the future.

Krug ID © Krug


Krug Clos du Mesnil 2003 is the latest Champagne released by the House; it left the Krug cellars in the autumn of 2014. Located in the heart of the village of Mesnil-sur-Oger, the Clos du Mesnil vineyard has been protected by walls since 1698 and is thus one of the most emblematic villages in the Champagne, renowned for its exemplary chardonnay grapes. Krug Clos du Mesnil 2003 reveals the crisp purity of a single walled plot of vines of just 1.84 hectares (4.25 acres), of a single grape variety: chardonnay, all from a single year: 2003. It illustrates the meticulous savoir-faire of the House; respecting the individuality of every plot as its own wine; a unique character to be celebrated. Only 8671 75cl bottles, each individually numbered, and 659 magnums were created, one of the smallest releases since the creation of this Champagne.

Key figures

  • Over 120 wines in Krug Grande Cuvée blend
  • 150 reserve wines and 250 wines of the year
  • Over 20 years is the period of time required to craft Krug Grande Cuvée