Mercier
Mercier
It was in 1858 that Eugène Mercier, a daring and visionary entrepreneur, broke with champagne tradition and created a "champagne for all occasions".
Creation date: 1858
CEO: Berta de Pablos Barbier
Head office: 68-70, avenue de Champagne, 51200 Epernay - France
Website: www.champagnemercier.fr
Identity
The young founder was just 20 years old when he established his own champagne house in Épernay. With a succession of technical accomplishments and bold publicity campaigns, he followed a non-conformist vision: to make his wine known and appreciated by everyone. To highlight his labors, Eugène Mercier took advantage of all opportunities available at the time, including: world fairs, the railways and cinema.
To get people talking about his champagne, in 1870 he decided to build the largest wine cask in the world! With a monumental gage of over 20 tonnes, measuring 5 meters in height and able to hold up to 200,000 bottles, the cask was one of the major attractions of the 1889 Exposition Universelle, a competition won by the Eiffel Tower. The reputation of Champagne Mercier soon spread beyond France. Non-conformist, in the spirit of the times, informal and spontaneous, the House offers a wine in its own image, enjoyed by gourmets for whom quality is synonymous with lightness and originality.
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Sought after by consumers looking for simplicity above all, Mercier’s indulgent yet fresh style is something all connoisseurs agree on. A trusty companion for times of true togetherness, Mercier Brut remains the very expression of Mercier champagnes' authenticity and elegance.
Insights
“What still amazes me even today is the complexity and richness that blending delivers. I am surprised to see how each grape variety, chardonnay, pinot noir and meunier, reveals its qualities during the process. Our customers enjoy the easily perceivable and recognizable aromas of fruit, which create a fruity, bold, spontaneous and authentic champagne with a simple and recognizable taste.”
Innovation
Outlook
Key figures
- 150,000 cellar tours every year
- 249 The number of hectares of Mercier vines since 1958
- 2013 Mercier adopts new packaging, a new logo and a new signature.
Drink responsibly.