Communications Director Middle East

Position

As the Communications Director for Louis Vuitton Middle East, you will act as the strategic custodian of the brand’s image and reputation across the region. Reporting directly to the Middle East Managing Director and sitting as an active member of the regional Executive Committee (CODIR), you will lead a comprehensive communications, PR, and influence strategy that amplifies brand desirability, strengthens local cultural connections, and directly supports the Maison's commercial ambitions in this key market

Job responsibilities

Strategy & Brand Vision

• Develop and execute a comprehensive regional communications, PR, and media strategy that aligns with global brand guidelines while maintaining hyper-relevance across the Middle East
• Elevate brand desirability, protect brand equity, and maximize regional Share of Voice across traditional, digital, and emerging media channels

Media Relations & Editorial Leadership

• Cultivate and leverage high-level relationships with regional tier-one media editors, publishers, and key opinion leaders
• Drive high-impact product, institutional, and retail opening campaigns

Influencer, VIP, & Cultural Strategy

• Spearhead regional talent, VIP, and influencer alignments in coordination with global celebrity relations teams
• Monitor regional cultural trends and local nuances to engage high-net-worth individuals (HNWIs) and local clientele effectively

Events & Experiential Marketing

• Oversee the strategic planning and execution of large-scale brand events, pop-ups, exhibitions, and VIP client experiences across the region
• Ensure absolute image consistency across all public-facing physical and digital brand touchpoints

Agency & Budget Management

• Direct external PR and communications agencies operating across key Middle East markets, tracking KPIs and reporting metrics
• Manage the regional communications and PR budget efficiently in alignment with global and regional financial targets

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and develop the regional communications team
• Partner closely with Retail, Client Development, Merchandising, and Digital teams to support commercial objectives and brand initiatives

Profile

Experience: 10+ years of progressive PR and communications experience, with a proven track record within luxury fashion, retail, or major luxury houses

Market Knowledge: Deep understanding of the Middle Eastern luxury landscape, media and influencers ecosystems, and consumer behavior.

Skills:

• Exceptional written and verbal communication skills
• Strong project management capabilities with the ability to manage high-pressure, multi-market projects
• Deep digital and social media fluency

Languages: Fluency in English is mandatory; proficiency in Arabic is a strong asset

Travel: Flexibility for regular regional and international travel.