Cover - TAG Heuer

PR & Marketing Intern

  • NEW

Published on 09.14.2026

TAG Heuer

Communication & Events

Start date: 10.13.2026

Reference: TAGH02361

  • Place of employment :

    Seoul, South Korea

  • Contrat type :

    Temporary Job

  • Required experience :

    Beginner

  • Work mode :

    Full Time

Position

About This Role:

The PR & Marketing Intern (1-year contract) for TAG Heuer South Korea will support the PR and Marketing team in day-to-day operations, digital content coordination, and customer engagement initiatives. This hands-on role assists in organizing marketing materials, supporting digital campaigns, and analyzing campaign performance data. We are looking for an eager, detail-oriented individual with a strong interest in the Korean luxury market and a passion for luxury brand storytelling. This position reports directly to the Senior Marketing Executive.

Job responsibilities

PR & Media

  • Support PR and media-related marketing activities to strengthen TAG Heuer’s visibility and brand awareness.
  • Support the maintenance and update of lookbooks and press materials.
  • Track, analyze, and report on media coverage and clippings.
  • Translate and localize website content, press releases, and advertising copy while ensuring consistency with TAG Heuer’s brand tone and manner.
  • Support editorial and content shoots on-site as needed.
  • Coordinate watch loan logistics, including product condition checks, tracking, and returns.
  • Coordinate with HQ, other markets, and local logistics teams regarding prototype calendars and product availability.
  • Provide boutiques with PR guidelines and relevant PR materials.
  • Monitor emerging trends, competitors’ activities, and relevant cultural experiences to identify opportunities for the brand.

 

Celebrity

  • Identify opportunities for celebrity dressing and product placements to enhance brand visibility.
  • Build and maintain relationships with media and stylists.
  • Support gifting and product seeding activities for media and celebrities.
  • Monitor competitors’ PR and celebrity marketing activities and contribute ideas for future coverage and activations.
  • Support Ambassador and Friend of the Brand (FOB) activations.

 

Administration

  • Provide administrative support, including creating and following up on purchase orders (POs), invoices, and related documentation.

Profile

 

  • Strong interest in luxury, watches, fashion, culture, and media.
  • Experience in the Luxury Watch & Jewelry industry, PR, showroom management, or ambassador/VIP relations (Preferred)
  • Proficiency in MS Office
  • Proactive and flexible attitude towards supporting across the marketing team’s activities and ad hoc task.
  • a team player with a willingness to share ideas.
  • Strong communication and interpersonal skills, Fluent in written and spoken English.

TAG Heuer
MAISON

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.
Cover - TAG Heuer

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