2021 LVMH Innovation Award: “The Future of Customer Experience is here”



LVMH Innovation Award 2021

LVMH’s profound attachment to innovation and entrepreneurship dates back to its foundation. This is why, for the 5th consecutive year, the Group is proud to challenge innovative startups across the world to join its 75 Maisons in building the Future of Customer Experience. Startups are invited to do so by applying to the LVMH Innovation Award before March 19, 2021.

Entrepreneurship is a key pillar to the Group’s long-standing success. LVMH and its 75 Maisons continuously foster innovation and out-of-the box thinking, and the LVMH Innovation Award – an annual celebration of innovation, creativity and excellence – plays an integral part in this endeavor. Over the years, the Award has been a major accelerator for startups as well as Maisons, leading to iconic digitization projects all along the customer journey.

Despite the difficult circumstances it entailed, the Covid-19 pandemic has been a deep driver for digitalization. LVMH strongly believes this crisis can be turned into a stimulating environment, fostering change across different industries.

With the 2021 LVMH Innovation Award, the Group is eager to continue discovering game-changing solutions in omnichannel & retail, media & brand awareness, data & IA, operations & excellence manufacturing, employee experience and sustainability, to build remarkable experiences along all touchpoints of the customer journey.

The LVMH Innovation Award is open to any international startup in a growth stage ranging from seed to scale-up, which can operate at a global scale and which address the following challenge: The future of customer experience is here.

To get your chance to pitch your solution to the world leader in luxury, apply here before March 19, 2021: https://challenges.vivatechnology.com/en/challenges/lvmh

Upon thorough reviewing of applications by a panel of experts from the Group, Maisons, VCs and media representatives, the most promising solutions will join the Award as finalists. LVMH will announce the selection of finalists in May. This year’s edition of the Innovation Award Ceremony will be held online and at Viva Technology Paris, on June 18.

Taking part in the Award is a unique experience for startups, as finalists are given the opportunity to:

  • Showcase their solution on the LVMH Lab, during the 4 days
  • Expose on the E-Lab, an online platform designed for the event
  • Pitch and network with executives across the Group and the industry
  • Participate in the Innovation Award Ceremony
  • Meet other innovating startups in their industry
  • Potentially join La Maison des Startups LVMH

Last year 1200+ startups from all around the world applied to the challenge, despite deep uncertainty and international turmoil.  30 finalists were given the opportunity to pitch on LVMH platforms, at a unique online event which gathered digital communities from the Group and its partners. Some of these startups are now incubated at La Maison des Startups, the Group’s business accelerator based at Station F, in Paris.


More about the 2020 LVMH Innovation Award: