24S gives carte blanche to designer Iniye Tokyo James, 2022 LVMH Prize finalist

Selective retailing


Following collaborations with South Korean designer Ashlyn and American creative Conner Conner Ives earlier this year,  international multibrand luxury online shopping destination 24S continues its active support for rising creative talents, teaming with British-Nigerian designer Iniye Tokyo James. A 2022 LVMH Prize finalist, Tokyo James is at the forefront of a new generation of fashion talent emerging from the African continent. With his eponymous label, launched in Lagos in 2015, he invents a fashion that transcends borders with a blend of bold designs and simplicity. He creates clothes for modern men who want simplicity with an edge.

This capsule collection revisits five iconic jackets that are staples in a Parisian wardrobe, expressing the signature cosmopolitan and gender-neutral style that characterizes the eclectic designer’s creations. Dubbed simply “Paris”, the jackets are an ode to the French capital by the designer, who stars himself in the photos presenting the collection.

“Dreaming is creating. And creating garments is a way to breathe new life into a dream, to allow every human experience to exist in our everyday lives. I focused on

jackets because they’re versatile, ambivalent, both protective layers and a way to express our identity.”  — Tokyo James

“We wanted to spotlight the jacket this season, against a Parisian backdrop. Tokyo James revisited a blazer, a bomber, a leather jacket, by reworking the silhouettes

and adding patches, zippers, embroideries and written love notes to Paris.” — Maud Barrionuevo, 24S.com Buying and Marketplace Director.

The collection is available from July 13 on 24S.com