Augmented presence for LVMH at Viva Technology 2022



Viva Technology – the No. 1 startup and tech event in Europe, which brings together business leaders, startups and investors each year – will take place over four days from June 15. This year, LVMH will have an augmented presence, with interconnected physical and digital spaces throughout the event. The Group’s focus will be on three key issues for our industry – data transformation, Web3 and sustainability.

In the 600-sq.m. “LVMH Apartment” set up at the Porte de Versailles exhibition center in Paris, the Group will showcase innovations by 16 of its Maisons, solutions developed by the 21 startups shortlisted for the LVMH Innovation Award and collaborations with 5 startups from previous years. The “Open Kitchen” section of the LVMH stand will also host the DARE intrapreneurship program and La Maison des Startups.

In addition, the Viva Technology speakers list features several of our leaders and experts: Toni Belloni, Group Managing Director, will take to the stage on June 16, while Laurent Boillot, CEO of Hennessy, and Nelly Mensah, who heads up the Group’s Crypto & Metaverse initiatives, will be in the spotlight on Friday, June 17.

LVMH will also be present on the VivaTech digital platform, which will broadcast four tech talks hosted by Livi – LVMH’s new “Face of Innovation” – on four different topics:

A highlight of the four-day event, the LVMH Innovation Award Ceremony will take place on Wednesday, June 16 at 9:45 am on Viva Technology’s main stage. During this ceremony co‑hosted by Livi, the overall winner of the sixth LVMH Innovation Award will be revealed, in the presence of Group Chairman and CEO Bernard Arnault.

Last but not least, LVMH will also be present for the very first time in the virtual world with a microverse – an augmented version of LVMH’s physical stand – where Livi plays hostess.

Visitors to this immersive virtual world will be able explore the innovations being showcased by the various Maisons and startups. They’ll also be able to tune into the tech talks hosted by Livi, with experts from LVMH, and apply for jobs in digital and IT via the recruitment space – all while looking at the beautiful sea views!

The virtual Apartment will be accessible via a QR code to be found in the physical Apartment and via LVMH’s digital platforms.

Join us at Porte de Versailles on June 15, 16, 17 and 18 for an augmented VivaTech experience!