Childhood has always held a very special place in the world of Dior. The Baby Dior line first appeared in 1967, inspired by celebrated couturier Christian Dior’s memories of his early years in Granville, as well as outfits he designed for children of close friends.
When Cordélia de Castellane became Artistic Director for Baby Dior collections in 2012, she dreamed of a new Baby Dior scent. To make this dream a reality, she called on Francis Kurkdjian, Director of Perfume Creation for Parfums Christian Dior. The fruit of their collaboration is “Bonne Étoile”, an eau de senteur joined by a complete bath line for babies.
“The formula felt obvious to me, like an instinct, and a smile. I wanted to avoid the inevitable orange blossom that has always symbolized the smell of childhood in France, and instead look for a comforting scent in another formula: a pear, rosy and green, enlivened by eglantine that is wrapped in soft, cottony, protective musk notes. Bonne Étoile is like a creamy candy that melts in the mouth,” says Francis Kurkdjian about the scent.
The fragrance is formulated without alcohol and contains 98% natural origin ingredients. “Bonne Étoile” is part of a complete collection of products for babies. La Mousse très fondante, Le Lait très tendre and L’Eau très fraîche all pamper delicate skin with natural origin ingredients.
The bottles for the line are dressed in a luminous toile de Jouy, created specially for the occasion by Cordélia de Castellane.
With this poetic meeting between fragrance and the tender world of childhood, Baby Dior reconnects with Christian Dior’s desire to create the tender scent of childhood magic.