With the 2015 edition of Baselworld getting under way, Jean-Claude Biver, President of the LVMH Watch Division and Chief Executive Officer of TAG Heuer, answered our questions about this premier event in the watch industry.
Why is Baselworld important for watchmakers? What are LVMH’s Swiss watchmakers – TAG Heuer, Hublot and Zenith – expecting from the show? Swiss watch industry legend Jean-Claude Biver also offered his take on what’s happening in the sector.
The CEO of TAG Heuer spoke as well about TAG Heuer’s repositioning in the worlds of sports, art and culture, lifestyle, and watchmaking know-how. Last, Mr Biver unveiled a TAG Heuer connected watch project in which the watchmaker will partner with two Silicon Valley giants, Google and Intel.