“Behind the Scenes” on lvmh.com



The new lvmh.com site promises to make it easy for visitors to “find exactly what they’re looking for” and especially to “discover something new and amazing”. The “Behind the Scenes” section invites you to experience an immersion into the heart of the LVMH Group through a series of videos revolving around three essential themes: Portraits of people, Iconic creations and Exceptional places. The first episode features a portrait of François Demachy,  Perfumer-Creator of Parfums Christian Dior.

“Behind the Scenes” embodies the emotive impact of the new lvmh.com site, designed as an invitation to discover the things that make the LVMH Group so unique. The section helps define the dynamic momentum of the site and will be regularly updated with groundbreaking digital experiences for an inside look at our distinctive universe.

For the launch of the “Behind the Scenes” section, we invite you to discover the daily work of François Demachy, Perfumer-Creator of Parfums Christian Dior. From Paris to Grasse, join him in his office and laboratory and in fields of May roses. He talks about his inspirations, his passion for both his fragrance creations and the people with whom he works. A journey to the heart of creative magic.