Bvlgari unveils Magnifica, the new high jewelry collection

Watches & Jewelry


With a message of joy and creativity, Bvlgari unveiled MAGNIFICA, its new High Jewelry and High-End Watches collection, during an event organized in Milan, the Italian capital of luxury and fashion, paying tribute to the Milanese people, and to the courage they showed during the Covid-19 pandemic.

With the new Magnifica collection, the Roman Maison created the most extraordinary combination ever of exceptional gems, unrivaled craftsmanship, and bold design, reaching unprecedented pinnacles of excellence and beauty.

Counting more than 350 designs, 122 of wich are new, Magnifica is the most precious high jewelry collection that Bvlgari has ever created.
Splendid examples of ultimate lightness and suppleness, these designs are versatile, convertible, and were conceived to be worn in different ways. It is a modern concept for High Jewelry excellence.

The Magnifica collection encompasses an extraordinary selection of High Jewelry masterpieces and watches. It magnificently epitomizes the Roman Maison’s DNA and its 137 years of experience and expertise in working with the rarest and most precious gems that are discovered around the world by the Roman jeweler.

Amongst these extraordinary gemstones, there is the fourth largest spinel in the world and most beautiful quality-wise: a magnificent polished Colombian emerald cabochon is nested between the jaws of a sublime snake, which creates an alluring sense of movement. In addition, five marvelous oval Paraiba tourmalines echo the crystal-clear waters of the Mediterranean Sea, around Italy’s Sardinia Island. These cushion-cut gemstones are the rarest in the world and exude a refreshing sense of purity.

These unparalleled gifts of nature are glorified by Bvlgari artisans’ incredible craftsmanship. Their skilled and inventive hands transform creative ideas into impressive three-dimensional high jewelry artworks, which in some cases require up to 2,500 hours of handwork. Indeed, artisans cut and craft, without the help of any computers, each component of what will become a perfect, everlasting, and unique piece of art.

Thanks to this splendid collection, Bvlgari reaches new heights in jewel mastery and expresses its bold and timeless creativity.