© Parfums Christian Dior
For the launch of J’adore Absolu Parfums Christian Dior has released a new campaign starring Charlize Theron, the face of its flagship fragrance for the past 14 years. Wearing a dress inspired by the Songe design created by Maria Grazia Chiuri for Dior’s spring-summer 2018 haute couture collection, the actress embodies a modern goddess, liberated and strong as she lingers sublimely in a golden bath in a monumental yet intimate hammam. Created by director Romain Gavras, the film presents a tableau of grandiose audacity as it recounts the story of the J’adore woman through sensual images.
An ode to femininity, J’adore Absolu brings to life the floral and fruity notes of Grasse jasmine, an exceptional flower that expresses the olfactory expertise of Parfums Christian Dior. The flowers selected must be hand picked in the first rays of sun, giving them time to reopen and reveal their “fruity, apricot accents with the coming of the cool, humid evening air,” explains Dior Perfumer-Creator François Demachy.
Wrapped in notes of honey and delicately sweet orange and rose, this signature jasmine takes on luscious scents, exuding amazing freshness. In J’adore Absolu, François Demachy says he wanted to “express the beauty of the multiple facets” of this celebrated perfumed flower. The perfume’s amphora is adorned with an organic wave on its iconic gold neck, a subtle reinterpretation that brings to life the figure-eight silhouette designed by Christian Dior for his first collection in 1947.
To embody J’adore Absolu, actress and Dior muse Charlize Theron wears a haute couture dress designed by Maria Grazia Chiuri, embroidered with sequins sewn on with real gold thread. More iconic than ever, she lights up the heart of a dreamlike, sensual tableau inspired by Jean-Auguste-Dominique Ingres’ masterpiece The Turkish Bath. In the film directed by Roman Gavras, she slips into the gilded skin of a conquering goddess, the portrait of an independent woman, against the hypnotic music of the Kanye West title Flashing Lights, a fusion of electro rap and symphonic R&B. With J’adore Absolu, François Demachy has exquisitely reinterpreted Dior’s boldly unique and multifaceted idea of femininity.