Christian Dior Couture teams with WASP for unique concept store

Jumeirah beach in Dubai is the site of a fascinating architectural innovation that houses a Dior pop-up store. The spaces have been designed in collaboration with the Italian firm WASP, whose mission is to create 3D printed eco-housing from natural materials.

The habitable structure comprises two circular modules that were 3D-printed thanks to advanced digital construction techniques designed by WASP for the project. The spaces were crafted from natural materials, combining clay, sand and raw fibers using an exceptional 3D printing system.

The walls of the boutique feature Dior’s signature cannage motif. Inside the boutique, creations in popping acidulate colors celebrate the gentle pleasures of refined living, including the Dioriviera collection designed by Maria Grazia Chiuri. They are joined by iconic bags including the Dior Book Tote and Dior Caro, plus the latest additions to the Dior 2022 cruise line like Lady Dior in a horizontal East-West format, or Lady Dior Wicker baskets.

The emblematic Toile de Jouy print adorns Dior Maison beach essentials such as deckchairs, parasols, cushions and bottles, enhancing the magic of this boldly innovative setting.