Dior creates its own virtual reality headset
Fashion & Leather Goods
Dior offers the ultimate immersive experience with backstage access to its latest runway show thanks to Dior Eyes, its new virtual reality headset. Packed with cutting-edge technology, the headset was designed entirely by Dior’s own workshops.
Faithful to the superb quality craftsmanship for which its couture workshops are renowned, Dior conceived Dior Eyes, an ultra-immersive virtual reality headset packed with state-of-the-art technology. The headset is equipped with high-definition image resolution and integrated holophonic audio, creating a 3D immersion into the backstage world at a fashion show, including the sensation of 360° vision, letting visitors move about in the virtual universe.
For the launch experience, Dior lifts the curtain on its latest ready-to-wear show. Dior Eyes will be introduced in June at selected Dior stores around the world, showing models during final preparations before the show, being made up by the expert hands of Peter Philipps, Creative and Image Director of Dior Make-up.
Dior Eyes was created at Dior workshops in partnership with DigitasLBi Labs France using a 3D printer. This trendsetting experience is emblematic of the new relationship emerging between technology and couture. Exquisitely designed with refined details, the VR headset lets Dior lovers discover what happens behind the scenes and marvel at the superb craftsmanship that goes into one of the most impressive shows on the Paris fashion calendar.