Dior Cruise 2024 Collection: a Parisian tribute to a Mexican icon

Fashion & Leather Goods


Dior presented its Cruise 2024 Collection in Mexico. Channeling a modern-day Frida Kahlo ethos, Maria Grazia Chiuri celebrates Mexican culture with a style that bends the rules of gender boundaries. The artist was known for wearing a men’s three-piece suit to claim an intellectual independence.

In addition to suits, the silhouettes echo Tehuana custom, with full skirts matched to traditional huipil tunics. Maria Grazia Chiuri has once again forged strong ties with local artisans whose expertise shines in dresses and shirts adorned with original embroideries. Dior’s Creative Director, who believes deeply in the need to preserve ancestral techniques and cultural practices embodied in the creation of fabrics, brought together several generations of artisans from different regions of Mexico to contribute to the collection.

The play of materials highlights a variety of cotton, hemp and silk lace, along with jersey and velvet, elevated by meticulous designs and jacquards. Velvet is revisited in a mesmerizing palette of colors on skirts. Butterflies are omnipresent in prints of myriad hues and shapes. They also populate the toile de Jouy, illustrating Mexican flora and fauna alongside parrots, monkeys and strelitzias, referencing the paintings of Frida Kahlo.

The venue for the show was the Antiguo Colegio de San Ildefonso school, a symbolic location where engaged and light-hearted femininity more than transcended a torrential rain.