Dom Pérignon x Lady Gaga: the power of creative freedom

Wines & Spirits


Dom Pérignon has unveiled an exciting collaboration with Lady Gaga. The champagne house and the multi-talented artist come together to celebrate creative freedom, a force to share and be shared, a force to open up new horizons. A radical declaration of freedom, this collaboration aims to be a source of inspiration, power and force.

Dom Pérignon sees champagne as an act of creation that inspires emotions and elevates people and moments. Each vintage pursues a quest for an aesthetic ideal to create and reveal the harmony of an ever-changing nature and climate. This creative purpose dates back to the 17th century, the heritage of Dom Pierre Pérignon, the Benedictine monk who gave the Maison its name. Dom Pérignon bears witness to a single year and never compromises, choosing not to declare a vintage when the year falls short of its creative ideal.

Lady Gaga is a woman of the 21st century, a modern woman at the heart of an exuberant creative universe. With her avant-garde creativity and her bold, powerful voice, she is an advocate for the LGBT+ community and has joined the fight against the pandemic, remaining at the forefront through her Born This Way Foundation. This multi-faceted artist reinvents herself again and again, pursuing her desires and commitments.

This collaboration was totally natural for the storied champagne maker. Their connection was instant and deep. Lady Gaga and Dom Pérignon are brought together by the profound realization that a creative pursuit without craft, without work, cannot be fully realized. And that the work itself is the noblest reward. This collaboration is above all the collision of two effervescent energies in a celebration of creativity.

When Lady Gaga delved into the history of the Maison, the radical boldness behind Dom Pérignon Rosé caught her attention, making this cuvée the perfect vessel for the collaboration. Their meeting gave birth to the Queendom imagined by Nick Knight, a creative world of spectacular exuberance and refinement.

An object of design, Lady Gaga has created in collaboration with Nicola Formichetti an enthralling sculpture with a magnetic dress.

This first creation is a harbinger of new adventures in the wondrous world of Dom Pérignon and Lady Gaga.

To pursue this artistic collaboration, Dom Pérignon and Lady Gaga have created in October 2021, a limited-edition sculpture, once again in association with creative and fashion director Nicola Formichetti. From the very inception of the piece, Dom Perignon pledged to donate the entirety of its profits from the sculpture’s sale to the Born This Way Foundation.

The Maison has partnered with Born This Way Foundation to create a charitable sweepstakes. Participation is open globally for a chance to win the most exclusive limited-edition sculpture of them all: the N° 1 in the numbered series, hand-signed by Lady Gaga. Dom Pérignon will donate all funds raised to Born This Way Foundation. The sweepstakes will be live here from October 4 to November 13 when the winner will be drawn. Dom Pérignon will announce the full amount of the donation to Born This Way Foundation on Kindness Day: November 13, 2021.