FRED celebrates love with new Pretty Woman collection
Watches & Jewelry
FRED has relaunched a new Pretty Woman collection of jewelry and high jewelry, a tribute to the cult movie. This bold declaration of love features the “heart within a heart” motif in rubellites and diamonds for the high jewelry pieces, and white and pink gold for the jewelry creations. To embody this new take on love, FRED chose actress Emma Roberts, the niece of unforgettable Pretty Woman star Julia Roberts.
Fred and Pretty Woman have had a very special relationship ever since the release of the movie directed by Garry Marshall. “When our Rodeo Drive boutique in Beverly Hills received a visit in 1990 from the production team of the film Pretty Woman, who were looking for a jewelry piece for the leading actress, we had no idea that the ruby and diamond hearts necklace they chose would become such a special part of the movie, thanks to Julia Roberts’ legendary burst of laughter and Richard Gere’s elegance,” says Valérie Samuel, Vice-President and Artistic Director of FRED. The iconic necklace was named after the movie that immortalized it and has inspired fresh reinterpretations over the years. With its “Your way, Your love” spirit, the new Pretty Woman collection proclaims freedom in every form: high jewelry that can be worn every day, mixing and matching to change looks, and endless ways to wear the pieces. The 22 exceptional high jewelry pieces revisit the original necklace with diamonds and rubellites – precious gemstones in the tourmaline family said to open the heart chakra. With a pink magenta hue that morphs to purple depending on the light, the rubellite symbolizes the different facets of love. The star of the collection is the Audacious necklace. With 554 diamonds and eight heart-cut rubellites, the necklace transforms into different jewels with seven detachable hearts that become earrings, a broach, a lapel pin or a sautoir. With its 659 diamonds and 11 rubellites, the Glamourous necklace takes over 340 hours of craftsmanship to complete. The original necklace from the Pretty Woman film has also been reprised in a flow of hearts paved with 992 diamonds, with 17 beating rubellite hearts set inside. The collection includes a dazzling array of cuff bracelets, broaches, rings and earrings that will set hearts aglow in myriad creative combinations.
In the jewelry collection, the “heart within a heart” motif is worn as a good luck charm in pink or white gold, or studded with diamonds. The sleek graphic design is showcased in necklaces, sautoirs, bracelets, rings, stud earrings or drop earrings, available separately. Valérie Samuel, the granddaughter of founder Fred Samuel, says that this new Pretty Woman collection “gives women complete freedom to wear their jewelry however they like, to boldly layer or mix and match to express their mood or style.”
The naturally cinematic high jewelry and jewelry pieces are featured in a series of short videos “Your Way, Your Love” starring Emma Roberts. Available on FRED social network pages, the videos illustrate the countless ways to wear the precious gems, day or night.