Hennessy opens a new gateway to Paradis(e) on earth with Alicia Keys and Lang Lang
Wines & Spirits
Created in 1979 by Master Blender Maurice Fillioux, Hennessy Paradis cognac is renowned for its elegant and silky style. To underscore the infinitely nuanced and harmonious blend of the elixir, Hennessy has for several years presented it in a signature Paradis decanter. The sleek and elegant design was created by Italian designer Ferrucio Laviani and to celebrate the stunning Paradis decanter, the Maison has launched a memorable campaign, suspended in bliss.
Shot in the sweeping desert of the American West, the film features internationally renowned and multi award-winning artist Alicia Keys — Hennessy’s first female brand ambassador – joined by one of the world’s most influential figures in classical music, Lang Lang. Against the backdrop of the dreamlike desert landscape, the two musical icons showcase a moving harmony of diverse styles and cultures. The majestic imagery and an original poem both elevate the natural beauty of Hennessy Paradis.
With this campaign Hennessy Paradis returns to its inspirational musical beginnings. In creating the unique cognac, symphony lover Maurice Fillioux noted that classical music has the power to transport and connect with emotions. He was a conductor orchestrating his instruments, the rare eaux-de-vie from the legendary Hennessy Cellar. Decades later, music continues to resonate with Hennessy Paradis.
“My idea of bliss is to play music amidst the beauty of nature, the Grand Canyon is the ultimate paradise.” — Lang Lang
“It’s so cool to be able to play together for what it represents. We grew up on different sides of the planet, but we were able to come together and understand each other through harmony, music, passion, and bliss, to create the feeling of “Paradis on Earth.” – Alicia Keys
In an epicurean ode, Alicia Keys and Lang Lang put on an exceptional performance around a poem written by the singer herself:
Aren’t we all chasing bliss?
A paradise of such majestic beauty
no words can fully speak
A mixture of Wonder and blessing
So profound that even sound can’t contain its notes
If time could be suspended in a moment of clarity
We would see that Paradise lives within
A sunrise and sunset of endless dusks and
A river of dawns
Paradis is on earth