How to take part in Les Journées Particulières LVMH



56 LVMH Maisons, 77 exceptional places – including 40 venues that have never been open to the public during the Journées Particulières – in 14 countries on five continents over three days, October 12, 13 and 14… In less than a month, Les Journées Particulières LVMH returns for an even bigger fourth edition. Find out more on how to be part of an event with unprecedented scope and diversity. LVMH today announces the complete program and pre-booking dates for priority access tickets.

Atelier de réparation TAG Heuer, La Chaux de Fonds ® Gabriel de la Chapelle / LVMH

How to reserve priority access tickets

  • From September 13:

Visitors are invited to create their profile on the site to make it easier to book priority access tickets on September 22 and 25.


  • Saturday, September 22nd and Tuesday, September 25th at 10 am (Paris time):

Two waves of reservations will be open to allow visitors to request priority access tickets, valid for 1 person and 3 people accompanying the ticket holder. The list of Maisons and exceptional places open for reservations on each date will be announced shortly.

  • October 12, 13 and 14:

Participating LVMH Maisons around the world open their doors to the public. People without priority access tickets may be admitted without reservations (for detailed information on admission please visit the Journées Particulières website).

The complete program is available on


Program for Les Journées Particulières 

The principle behind Les Journées Particulières remains unchanged: give a broad and diversified public a chance to “step inside” and discover what makes LVMH Maisons – some of them centuries old – so unique and exceptional. Innovative tours of each venue have been conceived by the host Maisons themselves. This fourth edition emphasizes experiences, interaction and surprises, as well as meetings between the public and LVMH artisans and creative talents.

The public will be welcomed around the world, from the West coast of the United States (Benefit Cosmetics, Sephora, Colgin, Newton, Chandon California), to New Zealand (Cloudy Bay), Argentina (Terrazas de los Andes), China (Sephora), Australia (Cape Mentelle), the Netherlands (Royal Van Lent / Feadship), Germany (RIMOWA), Poland (Belvedere), Spain (Loewe, Bodega Numenthia, Sephora) and the United Kingdom (Glenmorangie, Nicholas Kirkwood).

Many sites will also of course be open to the public in countries where LVMH has a long historical presence  (France, Italy and Switzerland), offering visitors an opportunity to share memorable experiences at emblematic places such as the Dior Couture ateliers, the Louis Vuitton family home in Asnières, the salons of Chaumet (place Vendôme), Givenchy and Guerlain, Champagne estates (Veuve Clicquot Ponsardin, Ruinart, Krug, Moët & Chandon, Dom Pérignon, Mercier), Château d’Yquem, Château Cheval Blanc, Domaine des Lambrays, the Chai du Fondateur cellar at Hennessy in Cognac, the Berluti bespoke shoes workshop, the Fondation Louis Vuitton, FRED and Moynat historic stores, La Grande Epicerie de Paris and Le Bon Marché, the Jardin d’Acclimatation, Fendi’s Palazzo de la Civilta in Rome, the historic Bvlgari store, Palazzo Pucci and Pucci’s Villa de Granaiolo, T Fondaco dei Tedeschi in Venice, the Hublot watch manufacture in Geneva and the Zenith and TAG Heuer manufactures at Le Locle and Chaux-de-Fond in Switzerland.

Vignoble de Château d'Yquem, Sauternes ® Gabriel de la Chapelle / LVMH


Plus, the 2018 edition will welcome new places in countries that have hosted Journées Particulières visits since the founding of the event as well, including Château de la Colle Noire (the final residence of Christian Dior) in Montauroux, Les Fontaines Parfumées in Grasse, the Louis Vuitton prototype workshop in Asnières, the Louis Vuitton Ducey workshop in Normandy,  Maison Francis Kurkdjian, the Make Up For Ever Academy and the Sephora Academy, the headquarters of Groupe Les Echos – Le Parisien and Tanneries Roux in Romans-sur-Isère.

The complete program is available on


Key figures:

  • 56 Maisons participating on 5 continents (14 countries)
  • 77 venues open to the public
  • 3,000 staff and artisans around the world will welcome the public for 3 days
  • 6 business sectors represented: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Selective Retailing and other activities