Hublot, TAG Heuer and Zenith unveil their latest marvels at 2023 Watches and Wonders fair in Geneva

Watches & Jewelry


The heart of the city synonymous with watches was on Hublot, TAG Heuer and Zenith time from March 27 to April 2, as the LVMH Maisons showcased their latest timepiece creations and innovative designs during this year’s edition of Watches and Wonders. The trade fair welcomed thousands of visitors and nearly 50 watch brands and manufacturers.



Blending tradition and innovation, watch manufacturer Hublot has written a new chapter in the MP story, a collection of masterpieces that embody disruptive, creative and technical Haute Horlogerie, with the 44mm MP-13. Encased in brushed titanium, this exceptional timepiece has a double-axis tourbillon and a dual retrograde display. This thirteenth iteration of the MP movement, produced entirely inhouse, fuses creativity with mastery of the tools of the trade, the foundation of extraordinary creations that are eagerly awaited by collectors avid to discover the watchmaking of tomorrow.


TAG Heuer

TAG Heuer continually pushes the limits of avant-garde innovation, consolidating its position as a luxury watch brand. For the 60th anniversary of its iconic TAG Heuer Carrera timepiece, the Maison has introduced exceptional new models, including the 39 mm TAG Heuer Carrera Chronograph. Inspired by the much-loved “glassbox” design, it promises to become a keystone design in TAG Heuer’s collection of contemporary watches.



The ZENITH watch manufacture has reaffirmed its affinity with the world of aviation, celebrating its unique heritage with the latest generation of the Pilot collection. The new collection was unveiled at a launch party during Watches and Wonders, featuring the newest friend of the brand, DJ and content creator Klaus. The collection comprises two versions of the Pilot Automatic plus two versions of the Pilot Big Date Flyback. A perfect balance between heritage and modernism, the watch is a tribute to the world of aviation infused with contemporary ZENITH style.