CASA Loewe Omotesando in Tokyo, the first store redesigned by creative director Jonathan Anderson in 2014, reopens on November 11, marking the pinnacle moment for celebrations around Loewe’s 50th anniversary in Japan. Originally opened in 2004, Loewe Omotesando inspired the global CASA Loewe concept, which envisions each store as the home of an art collector.
The store now encompasses 466 square meters across three floors, making it the largest Loewe store in Japan. It is also home to the first Loewe ReCraft location in Tokyo, where a leather artisan proposes repairs and maintenance for Loewe leather items.
The store design is defined by a profound relationship with nature. Echoing the iconic Zelkova trees of Omotesando avenue and their seasonal colors, the reflective silver façade creates fluidity between the store and its natural environment. Silver tiles hand-molded and enameled by Spanish artisans continue from the façade to the interior, adorning the inside walls to create a light reflecting effect.
The CASA Loewe Omotesando experience extends beyond fashion, displaying a selection of works by renowned international artists including Pablo Picasso and Anthea Hamilton, alongside Japanese artists such as Tanabe Chikuunsai IV and TSUBAKI. Meticulously curated furniture and light sculptures further enhance the space.
To celebrate the store’s reopening, the SS24 precollection will prelaunch at CASA Loewe Omotesando on November 11, ahead of the worldwide launch on November 16. What’s more, a special series of Loewe x Suna Fujita products will be sold exclusively in Japan.