La Maison des Startups LVMH holds its Demo Day in a 100% digital format



On 12 October 2020, LVMH held the Demo Day for its business incubator’s, La Maison des Startups, fourth cohort of companies in a totally new format: a 100% digital broadcast from the studio within LVMH headquarters, in Paris. Open to all the Group’s Maisons, this event provided a forum for incubated startups to present their solutions to LVMH teams based across the world.

Created in 2018 within Station F, the world’s largest startup campus, La Maison des Startups LVMH embodies the Group’s objective to work closely with the entrepreneurial ecosystem in order to stimulate innovation across its Maisons and shape the future of luxury.

Last April, La Maison des Startups LVMH welcomed 25 new members offering solutions in such varied fields as sustainability, omnichannel, supply chain, clienteling, AI, data and customization.

“Innovation is a constant pursuit at LVMH and the crisis has accelerated some profound changes internally. The customer’s journey needs to be reinvented in a context full of uncertainties. ‘Supply’ isn’t just about the availability of products. It is also about the availability of our luxury services at a distance,” declares Ian Rogers, Chief Digital Officer at LVMH.

The format of the Demo Day for this fourth cohort of La Maison des Startups LVMH gave participants a chance to present the added value of their solutions to the Group’s Maisons through a series of pitch sessions and demonstrations.

Laetitia Roche-Grenet, Director of Open Innovation, and Olivier Le Garlantezec, Partnerships Director, also shared their insights on the need and opportunity to nurture the innovation ecosystem in these very uncertain times with Roxanne Varza, Director of Station F.

In addition, the broadcast featured open discussions with startups and Maisons which have already engaged in successful collaborations, such as Sephora with Replika, Bvlgari with Tapbuy, Kenzo with Facil’iti and Clos19 with Livstick, all of which produced impressive results in a short space of time.

These success stories are emblematic of the strategic goal of La Maison des Startups LVMH: to nurture the best talents and master the most advanced techniques in order to achieve the Group’s long-term vision of excellence and lead the way in shaping the future of luxury. Since the creation of La Maison des Startups LVMH, over 160 collaborations have been initiated, 60 of them since the beginning of the Covid-19 crisis.