Loewe has launched its reinvention with the unveiling of a new visual identity. The metamorphosis comes in conjunction with the arrival of Jonathan Anderson as Creative Director of the House in September 2013, just ahead of his first menswear collection, to be shown at the end of June.
Created with the French graphic design duo M/M, this makeover marks a key stage in Loewe’s transformation. The new logo is inspired by the work of German-born British typographer Berthold Wolpe, whose trajectory echoes that of Enrique Loewe Roessberg, founder of the House. The creative, contemporary and refined élan evokes the past, present and future of Loewe.