Loro Piana and Juventus Football Club renew their partnership for the third consecutive football season

Italian Maison Loro Piana has renewed its partnership with the celebrated Juventus Football Club of Turin, which has won more trophies than any other team in Italy.  

Based in the local Piedmont region, Loro Piana has dressed Juventus players since 2021 for all their official occasions. Juventus and Loro Piana share key values, tradition and philosophy, continually striving to push the limits of performance.  

The elegant wardrobe designed for the players for the 2023-2024 championship includes pique cotton polo shirts, Wish® wool pants and leather loafers with rubber soles.  

Loro Piana has drawn on its heritage and exceptional savoir-faire to elevate sporting excellence thanks to garments that deliver extraordinary performance.