Loro Piana becomes Title Sponsor of 71st Giraglia Regatta

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Loro Piana reaffirms its longstanding commitment to sporting excellence and celebrates its sailing heritage by becoming official Title Sponsor of the 71st Giraglia Regatta.  

The legendary race is one of the Mediterranean’s most prestigious elite sailing events. Organized by the Yacht Club Italiano with support from the Société Nautique de Saint-Tropez, the regatta is set for June 7-15, leaving from Saint-Tropez and finishing in Genoa.  

Sponsoring the regatta marks an exciting new chapter for both the competition and for Loro Piana, reaffirming the Maison’s deep affinity with the world of sports.  

“There has always been a very strong connection between Loro Piana and sailing. We share many common values: tradition, passion – or should I say obsession – for excellence, for perfection, for perseverance… even more so through the lens of the Giraglia Regatta. Sailing means contact with nature, but also research: it is an extraordinary open-air laboratory that has always been exploited by Loro Piana to experiment with the best performing and most innovative solutions.” says Damien Bertrand, CEO of Loro Piana.  

This partnership also reflects the passion of the Loro Piana family for sailing. This year, the company’s Deputy Chairman Pier Luigi Loro Piana will take part in the Giraglia Regatta aboard his boat My Song.