© Louis Vuitton
Travel is the foundation of Louis Vuitton’s identity. And a journey always begins with a departure. This feeling of exciting anticipation served as the starting point for the 2020 Cruise Collection designed by Louis Vuitton Women’s Collections Creative Director Nicolas Ghesquière and presented in New York.
An ode to the excitement that surrounds the departure for a journey, the Louis Vuitton Cruise show invited passengers to embark at the mesmerizing TWA Flight Center, an architectural treasure at New York’s John F. Kennedy airport that had been closed to visitors for nearly 20 years. Inaugurated in 1962, the terminal was designed by architect Eero Saarinen, featuring an emblematic “Jet Age” futurist design style inspired by space exploration. Decked out in lush greenery, the terminal takes on a jungle vibe, perhaps to remind visitors that it is the gateway to the biggest urban jungle in the world: New York City.
Nicolas Ghesquière, Creative Director of Louis Vuitton Women’s Collections, imagined this Cruise Collection as a dialogue between New York and Paris, originating with the first trans-Atlantic crossings that brought Louis Vuitton from the City of Light to the Big Apple. The show was conceived as a succession of flash round trips between New York underground fashion and French elegance, between the Wall Street uniform and the couture spirit of Paris. Reliefs of legendary buildings are transposed as sophisticated prints on coats, while embroideries and brocade showcase Louis Vuitton’s savoir-faire.
The palpable emotion felt by visitors arriving in New York is mirrored by the excitement of visionaries imagining the fashion of the future. New prototypes of iconic Louis Vuitton bags stood out with their flex screen digital canvas, accessories that point to the possibilities of connected bags. This world premiere for Louis Vuitton celebrated the Maison’s timeless talent for fusing savoir-faire and innovation.