LVMH exhibits the best of its know-how for its 4th participation at the CIIE



Ludovic Watine Arnault, family member and M. Bernard Arnault’s representative to lead the LVMH delegation at the 6th China International Import Expo, will inaugurate the Group’s exceptional 600m2 pavilion. During the CIIE, LVMH showcases 12 emblematic Maisons, emphasizing their Know-How and a Cultural Heritage that will resonate with the aspiration and the taste of our Chinese clients.

LVMH, the world’s leading luxury products group, has a longstanding relationship with China. It was one of the first to enter the country and to invest and develop its business there. Hennessy made its initial shipment of cognac to China back in 1859, while Louis Vuitton opened a pioneering boutique in the Palace Hotel in Beijing in 1992. Other Maisons followed suit, guided by their desire to win over this newly opening market and encouraged by the trade momentum created by the Chinese government’s policies. Their interest was reflected in multiple projects, including the opening of Louis Vuitton and Dior shops in Shanghai’s first mall – the prestigious Plaza 66 –, numerous of memorable events and it continues today with the opening of a Hennessy boutique.

Commenting on the Expo, Ludovic Watine Arnault declared: “Our commitment to the CIIE flows naturally from our heritage. It’s an opportunity for us to celebrate our shared history with China, while exploring new opportunities for growth and engagement. We are convinced of the growth potential of the Chinese market and in the spirit of even greater sharing and exchange we look forward to further strengthening our relationship with our valued local partners and clients.”


In line with our historical relationship with China, the Group is proud to participate for the 4th time at the CIIE to features the excellence of its Maisons and artisans by inviting visitors to discover new collaborations and products.

For this edition, 12 LVMH Maisons, symbols of the Group’s prosperity, are showcased; Celine and Loewe are joining for the first time alongside Bulgari, Chaumet, Christian Dior, Fendi, Guerlain, Hennessy, Louis Vuitton, Sephora, TAG Heuer and Tiffany & Co..

To share the essentials and the excellence of our expertise, each Maison has its own space under LVMH’s umbrella to promote its savoir-faire and their ties with the Chinese market.

CIIE visitors will be brought to an amazing journey to experience the universe of our Maisons and see what make them so special and desirable.

• BULGARI – The Maison is promoting an artistic vision and a new chapter in cultural exchange by highlighting its collaboration with Chinese and Italian artists.

• CHAUMET – Alongside the Bee My Love creations and in a nature-inspired décor, the Maison is showing its Laurier bandeau tiara, echoing its botanist identity.

• CELINE – In a special space echoeing the architectural design concept conceived by Hedi Slimane in 2018. Guests are invited to discover the CELINE universe where impeccable craftsmanship of the house is highlighted.

• DIOR – The Maison spotlights a series of exceptional pieces, symbols of its creativity, reflecting the many affinities it has forged with China.

• FENDI – The central theme of the Maison’s booth revolves around the ‘hand in hand’ project, with a particular emphasis on the collaboration with the Yi people, specially crafted for the 2023 exhibition in Beijing, collaborated with two inheritors of the Yi intangible cultural heritage of embroidery and silver jewelry.

• GUERLAIN – The Perfumes and Cosmectics Maison showcases two centuries of expertise, innovation and savoir-faire, with a spotlight on the dedicated artisans who have contributed to the brand’s legacy.

• HENNESSY – The visitors will be immersed into an animated experience around Hennessy X.O, Hennessy Paradis and Hennessy V.S.O.P and they will also be able to discover Hennessy’s global initiative, Forest Destination with a focus on two projects currently supported in China.

• LOEWE – The fashion Maison presents its unique leather craft expertise, product innovation, and connection with China, in a space dedicated to the house’s SS23 Chinese Monochrome collection.

• LOUIS VUITTON – Faithful to its history and long-time support to contemporary creation, Louis Vuitton addresses its celebrated savoir-faire in a very unusual and unexpected way: a selection of drawings by artists Chéri Samba and Brecht Evens from the Maison’s Travel Books series stages the legendary Gaston-Louis Vuitton Library Trunk and the famous Stokowski Desk Trunk.

• SEPHORA x CHA LING – Curates meaningful Beauty with CHA LING, promoting the safeguarding of intangible tea cultural heritage in China.

• TAG HEUER – As 2023 is the 60th anniversary for the iconic TAG Heuer Carrera, TAG Heuer will present a series of new TAG Heuer Carrera Chronograph and TAG Heuer Carrera Tourbillion.

• TIFFANY & Co. – The Maison presents the Jean Schlumberger by Tiffany collection, featuring iconic pieces such as the Bird on a Rock brooch, Bird on a Pearl, and a collaboration with RIMOWA, representing the union of two powerhouses in their respective industries.

Today, LVMH and its Maisons are represented across China through a solid network of more than 1,372 shops and more than 28,320 employees. Trained in the highest standards of excellence, our teams leverage their expertise to serve all our customers. For LVMH and its Maisons, this participation in the sixth CIIE offers a fantastic opportunity to strengthen their close ties with China and take their strategic commercial and cultural partnership to the next level.