LVMH kicks off recruitment for Maison des Startups



LVMH has launched a new campaign to select 25 startups to join the La Maison des Startups at Station F – the world’s largest incubator – from January 2022. Entrepreneurs can apply online until October 25. Since its creation in 2017 the program has welcomed 50 startups a year.

La Maison des Startups aims to accelerate collaboration between LVMH Group Maisons and startups in order to drive creation of innovative products and services for the luxury industry. The program addresses an array of key challenges such as brand awareness, the use of data and artificial intelligence, supply chain and operations, and the sustainability of raw materials. With a uniquely cross-cutting approach, La Maison des Startups seeks out entrepreneurs whose innovations can benefit the activities of all LVMH’s different Maisons. Participating startups work on solutions to help the Maisons craft the customer experience of tomorrow.

In addition to a workspace propitious to creativity and innovation, the program offers participants a unique setting to learn about key issues facing the luxury industry and the ecosystem of the Group’s 75 Maisons. This variety multiplies opportunities for quality engagement between the startups and LVMH Maisons. Entrepreneurs also receive personalized coaching and support from LVMH experts, and take part in pitch sessions to present their projects and take advantage of feedback from the Maisons. Plus, networking facilitates contacts with other startups for potential collaboration.

This accelerator program underlines LVMH’s deep commitment to its values of entrepreneurial spirit, excellence and innovation. These values inspire and guide the Maisons in their quest for excellence, nurturing an ongoing conversation between tradition and modernity. LVMH celebrates innovation during a series of events that provide opportunities to join the Maison des Startups. Each year the Group presents LVMH Innovation Award during VivaTech, an annual showcase for the digital transition that brings together startups and innovation leaders. And DARE LVMH (Disrupt, Act, Dare to be an Entrepreneur) is a groundbreaking program to accelerate the development of projects led by intrapreuneurs from across the Group.