LVMH kicks off Season 3 with new cohort of startups at La Maison des Startups incubator at Station F



On September 5-6 LVMH inaugurated the third season of its incubator, La Maison des Startups, welcoming 26 new young enterprises to the Station F campus, the majority of them selected through the LVMH Innovation Award.

Station F – 3e promotion

La Maison des Startups LVMH is an accelerator program created by the Group for startups from the world over whose solutions can contribute to reinventing the customer experience of tomorrow. This initiative, one of the pillars of LVMH’s innovation policy, deepens collaboration between LVMH Maisons and the startups in order to invent forward-thinking products and services for the luxury industry.

In a 220-square-meter workspace at Station F, the world’s largest incubator,     La Maison des Startups LVMH supports entrepreneurs in driving innovative ideas forward thanks to three pillars: learning through direct contacts with experts from LVMH Maisons, business coaching by a dedicated team and targeted networking with talents from the LVMH ecosystem and other entrepreneurs.


Twenty-six young enterprises have joined La Maison des Startups LVMH this year, proposing solutions in nine categories, spanning awareness, omnichannel, logistics, clienteling, in-store experience, data, personalization and more. They include the winner of the 2019 LVMH Innovation Award, the startup 3DLook. Founded in the U.S., 3Dlook has developed a technology that scans the body using a mobile phone designed for fashion brands to allow them to deliver a hyper-personalized customer experience that is both intuitive and versatile.

With La Maison des Startups LVMH, the Group continues to share its commitment to excellence with entrepreneurs and work closely with them to craft the customer experience of tomorrow.