LVMH kicks off third edition of LVMH Watch Week



The LVMH Group’s four watchmaking Maisons – Bulgari, Hublot, TAG Heuer and Zenith – are holding the third edition of LVMH Watch Week from January 24-28. Each Maison is showcasing its latest creations and distinctive ethos: bold sophistication for Bulgari, dynamic innovation at Hublot, avant-garde spirit at TAG Heuer and legendary expertise for Zenith.


Following the tremendous success of previous editions, LVMH Watch Week is now a must rendezvous for watch industry professionals around the world, a key event that complements traditional watch trade shows. This year’s edition features a compelling lineup of presentations and reveals by each of the brands, targeting both journalists and retailers worldwide.

“For this third edition of LVMH Watch Week we’re proud to once again shine a light on the collective momentum of our four Maisons – Bulgari, Hublot, TAG Heuer and Zenith – and kick off 2022 with a presentation of their latest creations. Our clients and partners will be able to discover innovative updates of iconic models, along with limited editions and exceptional timepieces, all reflecting exceptional craftsmanship and a unique vision of watchmaking. Anchored by the LVMH Group’s core values of creativity and innovation, this event is the first on the calendar of watch industry showcases, coming ahead of Watches and Wonders Geneva, which takes place in spring 2022,” says Stéphane Bianchi, Chief Executive Officer of the LVMH Watches & Jewelry Division.

The exceptional timepieces from each watchmaking Maison reflect their distinctive identity and unique savoir-faire.

The latest creations from Bulgari embody the Maison’s singularly stylish aesthetic. More than simply marking time, the Jeweler of Time exquisitely expresses its passage with superb craftsmanship and precious gemstones.  With the Serpenti Misteriosi, the Roman jeweler revisits the multiple facets of its iconic design, equipped with the new Piccolissimo mechanical movement, a technological feat of miniaturization. The Lvcea Intarsio translates the distinctive blue and pink of the sky over the Eternal City, while the new Octo Roma Emerald Grande Sonnerie is a sparkling reminder that “Time is a Jewel”, a masterful fusion of sound and precious gemstones.


With the three pieces in the Big Bang Integral Time Only collection, Hublot has unveiled the first ever 40mm dial, while the six models in the Yellow Gold Collection capture the founding essence of the manufacture, a chic and sporty aesthetic elevated by the fusion of gold and rubber. The latest feat from the Swiss watchmaker is the Big Bang One Click 33mm range, proposing 12 different interchangeable calfskin straps in hues ranging from sober to intense to match changing moments with timeless style.


TAG Heuer is spotlighting three new models in its legendary Autavia collection, created in 1962 for free-spirited adventurers. The brand’s Aquaracer collection, which combines precision and reliability even in the most extreme conditions, welcomes new models including a limited edition featuring a color scheme by international tennis star and TAG Heuer ambassador Naomi Osaka.


New timepieces from Zenith include the Defy Extreme Carbon with three interchangeable straps, the first ever full carbon fiber watch, ready for the future of auto sports thanks to its exceptional durability and performance. The Swiss Maison also pays tribute to its heritage with two new models. The Defy Revival A3642 is an update of the very first Defy model, created in 1969, the year the iconic El Primero movement was introduced. The Defy Skyline evokes the night sky, a major source of inspiration for the visionary founder of the manufacture, Georges-Favre Jacot. The unique alchemy created by colored metallic dials and the shimmering spectacle of light from the engraved motif – a modern take on the “double Z” logo from the 1960s – adds a subtly captivating effect that transports the wearer to experience a different notion of time.


Don’t miss all the news about the latest in watchmaking excellence on the websites and social media pages of Bulgari, Hublot, TAG Heuer and Zenith starting January 25 and throughout the 2022 edition of LVMH Watch Week, which runs until January 28.