LVMH Métiers d’Art announces partnership with Japanese denim specialist Kuroki
LVMH Métiers d’Art has announced its first partnership in Japan with Kuroki, an internationally-renowned denim manufacturer. Following the creation of LVMH Métiers d’Art Japan in December 2022, this new partnership confirms LVMH’s commitment to traditional Japanese know-how.
Located in the heart of the Okayama prefecture, the Kuroki mill is known for producing superb quality denim, and for the excellence of its denim dying and weaving. Combining unique expertise and traditional know-how passed on through generations with cutting-edge technologies, Kuroki teams continue to elevate their skills, developing ever-more creative fabrics. Together, LVMH Métiers d’Art and Kuroki will promote the unique quality of Japanese denim and ensure the preservation of this savoir-faire. The partnership aims to have a positive impact on the entire ecosystem of excellence around Kuroki, stimulating creativity and innovation while creating a material of unparalleled quality.
“It is a great honor to have this opportunity to join the LVMH Métiers d’Art community as its first Japanese partner manufacturer. I am proud and pleased that our know-how is recognized and valued through this collaboration, which I hope will be a new opportunity to show the world the high quality and appeal of ‘Made in Japan’,” said Tatsushi Kuroki, President of Kuroki
Through this partnership, Kuroki will not only strengthen its ties with LVMH Maisons, but also join a diverse community of métiers in order to nurture cross-fertilization among different industries, coupled with sharing of techniques and know-how between artisans and manufacturing facilities, opening up exciting new possibilities.
“We are delighted to welcome Kuroki as part of our LVMH Métiers d’Art community. This partnership further strengthens the already close ties our Group and our Maisons have forged with Japan, and we are excited to begin writing the first chapters in our story in a country renowned for its wealth of traditional expertise in unique artisanal crafts. Kuroki has exceptional know-how in the world of denim, an absolutely fascinating textile. Thanks to their ingenuous and creative mindset they will enrich the creativity and bold innovation of our craft ecosystem. We are convinced that there is a huge potential for synergies to be unlocked across our network of manufacturers and craftspeople,” LVMH Métiers d’Art CEO Matteo De Rosa emphasized.