The LVMH Group and Bocconi University in Milan have signed a five-year partnership, creating the LVMH Associate Professorship in Fashion and Luxury Management. The partnership was announced during the 2016 LVMH Days, a series of events to engage with students at the university.
Bocconi University is one of the world’ leading schools in economics, finance, management, public administration and law, considered as Italy’s top university. Bocconi has collaborated with LVMH since 2010 through the Group’s involvement in an MBA Track in Luxury Business Management.
The two partners have taken their collaboration a step further with the creation of the LVMH Associate Professorship in Fashion and Luxury Management, directed by Associate Professor of Management Emanuela Prandelli. Teaching and research will include a focus on new digital challenges facing the luxury industry. In her inaugural remarks on March 16, Professor Prandelli noted: “The challenge in luxury is to strike the right balance between distance and close proximity to users, raising complex issues on how to best leverage digital technologies.
The professorship was inaugurated during the 2016 LVMH Days, a two-day event organized at Bocconi to give students an opportunity to learn more about the Group. The LVMH Days event also included the first LVMH Challenge, centered this year on Loro Piana. Student teams are challenged to come up with novel solutions to real world issues faced by LVMH Houses. Winners will have a chance to pursue an internship at Loro Piana. In addition, Bocconi students were invited to take part in the LVMH Recruiting Date, a networking session during which they met with HR managers from 11 LVMH Houses.
“This very important partnership reflects the commitment of LVMH, the world leader in luxury, to nurture creativity and the values of excellence that define its Houses,” noted Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies.
“This partnership will enhance Bocconi’s contribution to luxury management studies and create new learning and employment opportunities for our students,” adds Andrea Sironi, Rector of Bocconi University.