LVMH supports the Montfermeil Cultures & Creation fashion show for the thirteenth year in a row



Committed to equal opportunity in Seine-Saint-Denis, the LVMH Group has sponsored the Montfermeil Cultures & Creation fashion show since 2010. 

This show, attended by over 300 designers and models – all non-professionals – and 1,000 spectators, celebrates local community’s creativity and diversity, and gives young talents a chance to engage with the world of fashion and see their work discovered. 

On this occasion, a jury composed of Gabrielle Saint-Genis Rodriguez, President of Guerlain, Isabelle Faggianelli, Director of Corporate Social Responsibility at Christian Dior Couture, Maurizio Liotti, Industrial Director, Ready-to-Wear at Christian Dior Couture and Olivier Théophile, Director of Corporate Social Responsibility at LVMH, awarded the “CSR Young Talent” prize to Marion Jamont, and the “Jeune Espoir” prize to Victor Nouaille.  

Ahead of the fashion show, several LVMH Maisons gave support for this annual event: young designers benefited from the advice of artisans during “Couture Masterclasses” organized by Kenzo, and fabric donations were made by Berluti, Christian Dior Couture, Kenzo and Nona Source. Miss France 2014 Flora Coquerel, model Mandjalia Gbane and former French athletics coach Jean-Claude Perrin, gathered for the occasion by LVMH, taught young models how to walk the runway, take over the space and gain self-confidence during dedicated Masterclasses. Lastly, for their runway début, these one-night models were made up by Guerlain makeup artists. 

The LVMH Group will help the winners in starting their career paths and give them the opportunity to be mentored by a fashion professional. They will also take part in several professional events.  

Maison Guerlain has awarded a “Beauty” prize to Justine Malet, a young student passioned by the world of make-up. She will have the opportunity to spend a day shadowing a professional makeup artist from Guerlain.    

In addition to its support for the Cultures and Creation fashion show, and as part of its commitment to inclusion, the Group is involved in several initiatives aiming to facilitate the professional integration of young people. For example, 150 “LVMH discovery week” are offered to middle-school students each year, as well as support for original educational programs. One example is the “Moshi Moshi Clichy” program of Louise Michel middle-school in Clichy-sous-Bois, which enabled 16 students to fly to Japan for 1 week with the support of the LVMH Group.