LVMH takes VivaTech 2023 visitors on a journey in its Dream Box and LVMH Court



Founding partner of VivaTech, LVMH once again showcases its Maisons’ and partner startups’ innovations during the event’s 7th edition held June 14-17 at Paris Expo Porte de Versailles.  

Since its inception in 2016, VivaTech has become the biggest startup and tech event in Europe. This year, no fewer than 18 LVMH Maisons present 25 innovations in two dedicated spaces: The Dream Box & The LVMH Court.

Located Hall 1, The Dream Box is a spectacular setting of subtly changing colors in which the Group and its Maisons showcase some of the innovations that contribute to the LVMH’s mission to Craft Its Customers’ Dreams. The Dream Box is also home to the 18 finalist startups of the 2023 LVMH Innovation Award, as well as six alumni startups whose solutions have already helped enhanced the customer experience of tomorrow.  

For the very first time at VivaTech, LVMH has set up a space entirely dedicated to innovation in sports. Visit The LVMH Court, Hall 2, to discover LVMH Maisons’ solutions to improve the sports experience for athletes and enthusiasts alike. 

Also featured at VivaTech 2023: our Talents! From the HR Corner of the Dream Box to the many talks on LVMH’s or VivaTech’s stages, come and meet them! 

June 14, 2023 – Day 1 – Where dreams come alive!  

VivaTech has barely opened its doors and the Dream Box is already packed. The 600-square-meter space – all eco-designed – wows visitors with an amazing experience  


Elevating the customer experience through strategic partnerships…  

LVMH goes big right from the start of VivaTech, announcing two strategic partnerships. The first is with Epic Games, creator of Fortnite and Unreal Engine, designed to transform the Group’s creative pipeline and bring its customers ever-more immersive experiences as they discover products. The second linkup is with Apple and its Tap to Pay on iPhone, which will first be rolled out at the stores of LVMH Maisons in the United States, creating an exciting new in-store experience.  


… Unique immersive experiences  

Among the many innovations that will definitely delight and amaze our customers across all touchpoints, Fendi really grabs attention when people enter the Dream Box. A white model set on an elegant podium perfectly replicates the Italian Maison’s headquarters in Rome, becoming the stage for an augmented reality experience that brings “omnichannel” to life. Slip on a headset for a wondrous virtual tour of this iconic location.  


… Tools that deepen customer relations  

A bit further on, Dior Couture gives you a close-up look at the tools the Maison uses to let its sales advisors enrich the customer relationship. The Maison has created a unique clienteling app for its sales staff dubbed Dior Star, blending digital innovation and human expertise. This groundbreaking creative solution is part of a connected ecosystem consolidated in a single app. It supports Dior sales advisors throughout the entire sales ritual. They can use Dior Star to prepare for a one-to-one customer visit – customer background, preparation of wishlist and more – book a time slot, quickly and simply complete the purchase and payment with tap-to-pay and even prepare duty free tax refunds while strolling through the store.  


Louis Vuitton like you’ve never seen it before  

 Turn around and head through the door for “Immersive Asnières”, a stunning virtual reality group experience created by Louis Vuitton. Thanks to your VR headset you’re transported to Asnières, the cradle of Louis Vuitton, for a personal tour of the historic workshops and the founder’s family home. Explore the Maison’s iconic products and exceptional savoir-faire, just as if you were right there.  


Traceability and Blockchain 

A few steps further on, Loro Piana is showing how its products, made from precious noble materials, are now traceable and certified thanks to the Aura Blockchain for the luxury industry. Loro Piana customers now receive a veritable digital product passport that includes the source of the fibers, the date and place where they were woven and when and where the garment was crafted.  


Tiffany & Co. debuts at VivaTech  

 For its first time at VivaTech, Tiffany & Co. is presenting a special version of one of its most iconic high jewelry pieces, the Bird on a Rock brooch designed in 1956 by Jean Schlumberger. Visitors can not only admire an actual version of the jewel – a diamond encrusted bird perched on a faceted amethyst – but also use a digital app to see their own personalized Bird on a Rock, selecting the gemstone on which they want their bird set and other features. Plus, scanning a snapcode lets you see the bird flutter around your head in augmented reality.   


Tech Part in Our Future 

The LVMH stage will welcome nearly 60 talks during the four days of the show. The talented people of LVMH were featured during the first day of VivaTech. During a round table entitled Talent Stories: Leading the Digital and Tech Transformation of the LVMH Group, Frédérique Rousseau, Human Resources Director for LVMH Holding & Other Activities, shared her pride in seeing the Group recruit 900 people for its tech and digital teams in the space of 18 months. “These talents”, she said, “are the engine behind our growth. She was joined by Gonzague de Pirey, LVMH Group Chief Omnichannel & Data Officer, who emphasized the importance of omnichannel. Experience has shown that omnichannel customers have a higher rate of satisfaction, purchase more, and are more loyal to the brand. Frank le Moal, Group Information Technology Director, noted that LVMH has significant needs for talented people in tech, both in omnichannel and e-commerce, as well as clienteling, supply chain, design, data, cybersecurity and more. “Digital is now ubiquitous at LVMH, including in our workshops. We have really become a digital and a tech company,” he concluded.  


A buzzing HR corner  

There was definitely a crowd at the corner staffed by LVMH Human Resources specialists, with visitors eager to discover the many career opportunities in tech and digital at LVMH and its Maisons. 

HR teams also took time for private conversations in comfortable alcoves with candidates who could well become our talents of tomorrow. 


June 15, 2023 – Day 2 – Startups take center stage  

All eyes were on future-facing startups with the LVMH Innovation Award ceremony on the second day of VivaTech. A highlight of the event, this 7th edition of the LVMH Innovation Award presented prizes to seven startups whose solutions harbor tremendous potential for the future of the luxury industry. 

London-based startup Save your Wardrobe won this year’s Grand Prize following the jury’s deliberations. The award was presented by Bernard Arnault during a live ceremony co-hosted by journalist Julia Sieger and Livi, the LVMH Group’s virtual innovation ambassador.   

Congratulating all the finalist startups and the award winners, Bernard Arnault underscored the values that LVMH and the startups all share – innovation, excellence, entrepreneurial spirit and commitment. “For a startup to grow, an idea alone isn’t enough. It’s absolutely essential that the idea be supported by flawless execution,” he noted.  


Prizewinner boosts circular fashion…   

Save your Wardrobe offers brands a digital platform for tech-enabled care and repair of clothing, helping drive circularity. “This prize is huge recognition for the work we’ve accomplished,” enthused Hasna Kourda, co-founder and CEO of Save your Wardrobe. “This prize is a monumental milestone in our journey and fuels our determination to keep pushing the boundaries of the luxury experience while preserving and extending the legacy of LVMH Maisons.  


… spotlight on sustainability for this year’s edition  

More than 1,300 startups were vying for this year’s LVMH Innovation Award, a record. “A full 20% of the startups competing this year were in the Sustainability & Greentech category,” said Hélène Valade, Environmental Development Director of LVMH, prior to presenting the prize in the category to Woola, an Estonian startup that makes packaging from leftover wool. “This award will help us move forward towards our goal of replacing plastic packaging with wool. Around 200,000 tons are discarded each year in Europe,” Woola co-founder Anna-Liisa Palatu emphasized.  


… Data and AI everywhere 

While the Data & AI Special Prize went to the startup Chatlabs for a solution that directs traffic from social media to let brands create a unique customer experience, artificial intelligence and data are ubiquitous, commented Gonzague de Pirey, LVMH Group Omnichannel & Data Officer: “Data and AI figure at the heart of all the solutions from the startups we recognized today.”  


… alumni startups share the spotlight  

Sojin Lee, CEO of TOSHI, the startup that won the 2022 LVMH Innovation Award for its last kilometer luxury delivery solution, said that the past year since winning the prize has been “absolutely amazing in every regard” for his company. With support from the Group at La Maison des Startups, TOSHI has seen tremendous acceleration, working with seven Maisons, including RIMOWA and Louis Vuitton.  

© Carolina Arantes

Complete list of 2023 LVMH Innovation Award winners by category  

  • Omnichannel & Retail – Grand Prize: Save your Wardrobe 
  • Operations Excellence: LivingPackets  
  • Immersive Digital Experience: Absolute Labs  
  • Sustainability & Greentech: Woola  
  • Employee Experience, Diversity & Inclusion: Neobrain   
  • Image & Media for Brand Desirability: Vidmob  
  • Data & AI Special Prize: Chatlab  


Inspiring talks continue…   

Talks on the LVMH stage continued to captivate an avid audience. Iris Decamps, Head of Products, Collections & Innovations at Veuve Clicquot, detailed some of the packaging innovations introduced by the champagne house, which has generalized the use of hemp in all its packaging. It took two years of R&D for Veuve Clicquot to develop its new packaging, made from 50% hemp and 50% recycled paper. “This transition plays a key role in helping the Maison achieve its target of a 50% reduction in carbon emissions by 2030. “Hemp is the plant of the future, says  Iris Decamps, who enumerated the many advantages of the plant throughout its lifecycle. “We source it locally in Champagne, just 120 km from our cellars. It has rigid fibers that not only promote soil regeneration but also make the packaging five times easier to recycle than cardboard. Hemp is also a carbon sink: one hectare of hemp absorbs four times more carbon than a hectare of forest. Plus it produces a very light colored paper, so fewer chemicals and less energy are needed to bleach it.”  


…plus innovation pitch spaces …

Throughout VivaTech startups are able to pitch their innovations to LVMH in a special space in the Dream Box. Who knows, one of them might be a future winner of the LVMH Innovation Award! 

… and a look at Open Innovation, LVMH style 

To share innovation needs already identified by LVMH Maisons, the Group’s Open Innovation team created an immersive space dubbed Open Lands. Unveiled at VivaTech, Open Lands is also available online at 

June 16, 2023 – Day 3 – The future is now!

Once you enter VivaTech, go left and take the escalators up to level one. Then cross the walkway and voilà! – you’re in Hall 2, dedicated entirely to all manner of sports innovations.

Just in front of you is the LVMH Court, where Tiffany & Co., Make Up For Ever, Hublot, Les Echos-Le Parisien and TAG Heuer invite you to discover how they are improving or enriching the practice of sports for both high-level athletes and amateurs alike.

The future of sports

As you enter the LVMH Court, Make Up For Ever displays its Aqua Resist range of waterproof eye  makeup. Able to resist even the most extreme conditions, these products have been designed for synchronized swimming competitors.

Now head back the other way into the world of Tiffany & Co. The Maison is showing off its high-profile collab with celebrated sports gear brand Nike, including a pair of iconic Air Force 1 shoes revisited in Tiffany Blue. There’s also a selection of sterling silver accessories – a whistle, shoe brush, shoe horn and lace locks – as part of this union between two legendary U.S. brands.

Now it’s time to head to the other side of the LVMH Court, where TAG Heuer invites you onto its putting green to test some of the new features on its connected watch designed specially for golfers. Take a swing or a putt and the TAG Heuer Connected automatically calculates all the essential information – shot direction, distance, stroke count and more – letting you concentrate on enjoying your game.

Wait – there’s more! Hublot invites you to feel its love for football by donning a VR headset for an immersive experience inside a virtual stadium. And because sports is of course about fans too, media group Le Parisien – Les Échos welcome you to their fan zone, where you can relive some of the most famous front-page sports stories in recent years.


The future of female entrepreneurship …

At the dawn of the 19th century, at the age of just 27, Barbe-Nicole Ponsardin – better known as Veuve Clicquot – became one of France’s first women entrepreneurs and the first woman to head a champagne house. The legacy of this awesome innovator – creator of both pink champagne and the riddling table – inspires Veuve Clicquot’s deep commitment to female entrepreneurship, in particular the Bold Woman Award, which celebrates its 50th anniversary in 2023.

Earlier this year, the storied Maison created the Bold Open Data Base, the first global open database of female entrepreneurs, further strengthening its commitment. Presented at the LVMH Dream Box at VivaTech, the Bold Open Data Base is also available online. Nearly 1,600 female entrepreneurs have already registered on the platform.

…plus male entrepreneurs with Elon Musk

The high point of VivaTech this Friday was Elon Musk’s participation in a round table moderated by Maurice Lévy, Chairman of the supervisory board of Publicis Groupe, which founded VivaTech alongside Les Echos-Le Parisien. The owner of Tesla, SpaceX and Twitter had a chance to talk about his life as an entrepreneur and his achievements to date in front of a standing room only audience at the Dôme de Paris auditorium. Also on the panel were Antoine Arnault, Image & Environment LVMH, Asmita Dubey, Chief Digital Officer of L’Oréal and Christel Heydemann, CEO of Orange.


© Carolina Arantes

VivaTech welcomes the public

On Saturday, VivaTech is open to everyone – including kids! Young and not so young visitors will have a chance to discover all the innovations showcased by LVMH Maisons and take part in activities such as a tiramisu workshop hosted by Maison Cova or body painting with Make Up For Ever.