Following the success of the inaugural edition of LVMH Watch Week in Dubai last January, LVMH watchmaking Bvlgari, Hublot and Zenith are back with a digital iteration of the event. For a full week industry professionals, press and clients around the world will have a chance to discover new offerings from the brands as they continue to drive innovation and push boundaries thanks to their remarkable expertise.
For the 2021 edition, the group’s watchmaking Maisons are creatively combining the convenience of digital meetings using state-of-the-art tools with the hands-on experience of one-to-one physical presentations in 15 countries, offering attendees a seamless, informative and interactive experience to discover the four brands’ latest releases.
In just one season the LVMH Watch Week has become a must event for watchmaking industry professionals alongside the traditional watch shows held each year in Switzerland. LVMH Watch & Jewelry Division CEO, Stéphane Bianchi says that organizing a second edition was a natural move: “Once again we have decided to join forces in order to showcase the strength, innovation and watchmaking skills of the Group’s Watchmaking Brands. The LVMH Watch Week has proved to be an important get together for our industry in order to meet with all our partners beginning of the year and we are very thankful to them for joining us”.
The second edition kicks off with an online press conference on January 25. For the introduction, Stéphane Bianchi will be joined by Jean-Christophe Babin, CEO of Bvlgari, Ricardo Guadalupe, CEO of Hublot and Julien Tornare, CEO of Zenith. Each Maison’s CEO will then share the brands’ strategies and unveil new exclusive timepieces.
During this LVMH Watch Week, each of the Maisons will proudly showcase their distinctive philosophy. Jean-Christophe Babin notes that the new creations from Bvlgari express its Estetica Della Meccanica. “Our unique spirit is anchored in jewelry savoir-faire and craftsmanship with iconic and bold designs, fusing the Italian roots of our DNA with incomparable Swiss expertise.” Bvlgari is spotlighting women’s watches, including three new versions of the Serpenti Spiga and their undulating bracelets.
Hublot takes the opportunity to launch a series of novelties showcasing its philosophy of always being “First, Unique, and Different,” notably with the new Big Bang Tourbillon Automatic Orange Sapphire, which is “the perfect expression of Hublot’s Art of Fusion” says CEO Ricardo Guadalupe.
Zenith is featuring the Chronomaster Sport with an evolved version of the El Primero calibre, a watch for those ready to follow Zenith’s exhortation “Reach for your stars!”.