© Gabriel de La Chapelle
LVMH Maisons Bvlgari, Hublot, TAG Heuer and Zenith hosted the first edition of LVMH Watch Week from January 13-15 in Dubai, an international hub with convenient access from around the globe. The venue was the Bvlgari Resort Dubai, the largest establishment in the Bvlgari hotel collection. The event provided a unique opportunity for LVMH Maisons to showcase their new timepieces, complementary brand images and the strategy of the LVMH watchmaking division to retailers and journalists from across the world.
For the first time ever the LVMH Group decided to organize an exclusive event of its own as a complement to the traditional Swiss watch industry shows, which this year decided to sync their scheduling at the end of April and beginning of May. These dates are judged too late by some industry professionals, who want to discover new products, trends and strategies at the beginning of the year.
“LVMH Watch Week, organized during a key period in the year for our partners and the industry, underscores LVMH’s commitment to the strategic watch category and complements our presence at Baselworld. When we began charting this initiative six months ago it seemed particularly ambitious, but thanks to our collective effort it has clearly proved a tremendous success,” confirms Stéphane Bianchi, Chief Executive Officer of LVMH Watchmaking Division and CEO of TAG Heuer.
This first edition welcomed over 200 journalists and almost as many retailers from around the globe. They unanimously saluted the initiative and in particular this unique chance to discover the latest creations by LVMH watchmaking brands and to dialogue with the CEOs and other executives from the Maisons in a truly exceptional setting.
“We are absolutely delighted to have launched this first edition of LVMH Watch Week and showcase the exceptional strength, creativity and innovation of the Group’s watchmaking brands. This event has enabled our Maisons to share a unique brand experience with all our partners and ushers in an exciting new format for watch shows,” said Jean-Christophe Babin, Chief Executive Officer of Bvlgari.
LVMH is already gearing up to build on this success with plans to organize a second edition of LVMH Watch Week in 2021, possibly including other LVMH brands with a presence in watchmaking, enabling the Group to drive further momentum for its Watches & Jewelry division.