LVMH welcomes the second season of startups at its La Maison des Startups incubator at Station F



LVMH is pleased to announce the second season of startups at its Maison des Startups incubator at Station F. While 13 startups from Season 1 continue their successful collaboration with the Group and its Maisons, the accelerator program welcomes 13 new promising enterprises, mostly identified through the LVMH Innovation Award. La Maison des Startups drives business acceleration between LVMH’s Maisons and startups to invent innovative new products and services for the luxury market, and constitutes an important pillar in the Group’s broader program fostering innovation and out-of-the-box thinking.

© Gabriel De La Chapelle

The second promotion of La Maison des Startups will host 26 young enterprises at the Station F startup campus. Out of these 26 startups, 13 already joined the accelerator program’s first season and will thus continue to deepen their successful collaborations with LVMH’s Maisons (Moët Hennessy, Dior, Louis Vuitton, Sephora etc.). The remaining 13 spots will be allocated to startups sourced by LVMH in the context of its annual LVMH Innovation Award during Viva Technology, which allowed the Group to welcome more than 100 startups since 2016 in its Luxury Lab at the heart of the event. What is more, several LVMH employees, whose projects won awards during different editions of DARE (Disrupt, Act, Risk to be an Entrepreneur) – an LVMH initiative dedicated to intrapreneurship within the Group – will join Season 2 to launch their projects.

© Gabriel De La Chapelle

La Maison des Startups lets entrepreneurs benefit from personalized support from LVMH group experts in a unique workspace and environment that inspire innovation. Workshops allow the entrepreneurs to familiarize themselves with challenges facing the luxury industry, and regularly organized pitch sessions let them present the evolution of their solutions to representatives of LVMH Maisons. This program is complemented by networking sessions.

With its second season, the accelerator program aims to support the Group’s current key issues such as the durability of raw materials, the reinvention of the omnichannel customer experience through the use of Artificial Intelligence, data, and ever-improving CRM systems, as well as innovative ways of delivering content through Artificial and Virtual Reality.

Thanks to La Maison des Startups’ hands-on program, most of the young firms now work on concrete solutions in collaboration with LVMH’s Maisons. Orbis, a startup revolutionizing companies’ communication through holograms, joined the program’s first season and has since launched its first international deployment with Zenith. Other projects with LVMH Maisons such as Guerlain and Kenzo Parfums followed.

Another success story of a startup, who parlayed its incubation at La Maison des Startups into a buzzing business, is Kronos Care. The company helps retailers offer the best post-purchase online experience to boost loyalty and was one of the winners of the LVMH Innovation Award 2018. Recently, Kronos Care was purchased by Narvar, a major player in online client engagement and an LVMH Innovation Award participant in 2016.

La Maison des Startups, distinctive in its multi-sector approach, plays an integral role in a broad ecosystem providing active support for young enterprises. Beyond the Group’s incubator at Station F, the LVMH Innovation Award, and DARE, LVMH’s commitment to innovation is far reaching and includes the support of initiatives such as the Kaggle Days, a 2-day international event dedicated to the exchange of knowledge between data scientist, to which three of the Group’s Maisons (Christian Dior Couture, Louis Vuitton, Sephora) recently contributed with workshops and brainstorming sessions.