Moët Hennessy launches first edition of World Living Soils Forum
Wines & Spirits
Moët Hennessy is hosting the first edition of the World Living Soils Forum on June 1st and 2nd in Arles, France. The event will mobilize specialists and stakeholders around actions to preserve living soils. This groundbreaking forum will bring together some one hundred experts from across the globe who share a deep commitment to protecting and regenerating soils. Inspiring keynotes and round tables will be streamed live on World Living Soils Forum website, in French and English.
A strong commitment to reserving soils figures at the heart of Moët Hennessy’s DNA. The quality of the products created by the world leader in premium wines and spirits depends on the health of its soils and terroirs, coupled with the artisanal know-how passed on by the founders of its iconic Maisons. The preservation of living soils is a cornerstone of Moët Hennessy’s sustainable development approach, making “Living Soils Living Together” the focus of the Living Soils Forum. International experts – scientists, researchers, representatives of public institutions, NGOs and businesses from across the wines and spirits industry – as well as participants from the agricultural sector have all been invited by Moët Hennessy to come together in Arles. For two days they will share their expertise and best practices, working together to find solutions to support soil protection and regeneration, and accelerate the transition to more sustainable viticulture.
Philippe Schaus, President and CEO of Moët Hennessy, stated: “We need to find new and ambitious solutions to the challenges directly and indirectly related to soil conservation and regeneration in viticulture. Then, we need to share them, so they become available to the entire world. The very future of our business depends on these efforts. This is the purpose of this first edition of the “World Living Soils Forum”, for which we have assembled an impressive group of internal and external experts from across the world to draft a program that is both ambitious and innovative. We want this Forum to be the nexus of a global conversation that will enable the entire industry to take action quickly and more effectively within a rigorous scientific framework.”
The complete agenda for the World Living Soils Forum and profiles of participants are available at www.worldlivingsoilsforum.com. To watch the keynotes live or in replay, viewers are invited to register on the site and personalize their program.