Novak Djokovic becomes new Hublot ambassador

Watches & Jewelry


Novak Djokovic has become a new Hublot ambassador. The Swiss watchmaker welcomes the world’s top tennis player, who joins other legendary sportsmen including Kylian MBappé, Usain Bolt and Dustin Johnson. 

The Serbian tennis star shares many similarities with Hublot, notably a relentless pursuit of excellence and performance, as he himself explains: “As an athlete driven by the ambition to make history in tennis, I am particularly proud of the opportunity to join the Hublot family, which already boasts athletes who have left their mark on their respective disciplines by becoming legends like Pelé or Usain Bolt.”Hublot CEO Ricardo Guadalupe is equally enthusiastic, noting that Novak Djokovic perfectly embodies the Hublot philosophy of “Be First, Different and Unique”.

Novak Djokovic’s impressive record to date spans 85 singles titles on the ATP circuit – including 20 Grand Slams, 5 Masters and 36 Masters 1000 – plus an Olympic medal. He has topped the ATP rankings since July 2011 and is the only player in the Open era to have won each of the Grand Slam tournaments at least twice.

Hublot has a long history of partnerships with marquee names in sports and the arts, and sponsors some of today’s premier sporting events, such as the FIFA World Cup, the UEFA Champions League and the UEFA Euro. The watchmaker’s signature Art de la Fusion is showcased in collaborations that spawn uniquely bold and innovative creations, reflecting the personalities of its ambassadors.