On the occasion of Pride Month, LVMH supports the new documentary series “Adieu ma honte” to promote LGBTI+ inclusion



June is the month to celebrate the progress made throughout the year in the inclusion of LGBTI+ people. Echoing its internal actions, LVMH has chosen to commit against homophobia beyond its working environment, including the support for “Adieu ma honte” (“Goodbye Shame”), a documentary series adapted from the book of the same name by former international footballer Ouissem Belgacem, who recounts his combat to gain acceptance of his homosexuality in the world of sports.

Adapted from the autobiographical novel published in 2021, “Adieu ma honte” shines a light on how hard it was to make his voice heard in the face of social, religious and cultural pressures in a milieu sometimes marked by homophobia.

Over the course of nearly two hours, punctuated by powerful testimonies from family and friends, viewers follow Ouissem Belgacem’s childhood in La Cité Besson, a low-income neighborhood in Aix-en-Provence, his adolescence at the Toulouse Football Club training center, and his decision to give up a promising career to live his homosexuality in complete freedom. Since then, he has worked to raise awareness among young athletes, especially in the world of football, challenging attitudes towards homosexuality during talks at training centers.


Ambassador of the first LVMH Métiers d’Excellence class, including beneficiaries of Le Refuge (an association that promotes the reintegration, training and employment of young LGBTI+ people by helping them choose their career path), Ouissem Belgacem presented the series to LVMH staff last May 30 during “PRIDE – Walk the Talk”. This event highlighted the concrete actions taken by the Group and its Houses, and also launched, for the first time in the history of LVMH, its participation in Pride Walks in several cities around the world.

The four episodes of “Adieu ma honte”, directed by Renaud Bertrand and produced by Alef One for Canal+ Docs, are available on MyCanal.