On September 25th, with Paris Fashion Week in full-tilt buzz, Patou unveiled its first women’s ready-to-wear collection since the renaissance of the brand last May. The show took place in the intimate setting of the brand’s new headquarters on Ile de la Cité.
In 1914, Jean Patou created his couture house and revolutionized women’s fashion. An aesthete and pioneer, he designed evening gowns that were simple and chic, as well as the first sportswear. This versatile and fun mischievousness infused the first collection by Guillaume Henry, who LVMH appointed Artistic Director of Maison Jean Patou – since rebranded Patou – in September 2018.
From sporty suits and A-line skirts to exquisitely worked lace and floral embroidery, Guillaume Henry proposed a wardrobe bursting with Parisian elegance, elevated by bold pieces including boxing shoes – created in collaboration with Le Coq Sportif brand – or platform pumps, all expressing the light-hearted fun that informs the Patou DNA.
Jean Patou was also the first designer to sign his creations with a monogram, which also decorated his perfume bottles. Guillaume Henry reprised this tradition to embellish a denim jacket, a coat and a marinière sweater with an interlaced JP for “Jean” and “Patou”, the founder of the Maison. The two timeless letters add a detail that underscores the charm of a mischievous collection with couture accents.
The collection will be available form mid-November on the Maison’s website. Welcome back!