Poison Girl, the new perfume from Dior

Perfumes & Cosmetics

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Dior’s mythic fragrance Poison de Dior has been reinvented in a new creation, Poison Girl. This perfume for a strong-willed and sexy contemporary woman is embodied by model Camille Rowe in the magnetic atmosphere of an edgy New York party.

Dior Perfumer-Creator François Demachy has composed a sweet and bitter floral fragrance with provocative gourmand top notes of orange that unfold into the sensuality of Grasse rose, enrobed with notes of Venezuelan Tonka bean. “Poison Girl is instantly identifiable. It’s an uncompromising signature,” says its creator.

Embodied by Camille Rowe, Robert Pattinson’s “Dior fiancée” in the Dior Homme film, Poison Girl is unabashedly sensual, with a playful audacity.  In the urban nighttime setting of a New York party, saturated by lights and the sounds of French DJ Brodinski, the young woman seduces and enjoys herself. She is elusive as she leads the game, melding her digital and real-world lives. “I am not a girl. I’m poison”, she proclaims at the end of the film shot by French director So Me. The story remains unfinished, like a floral and gourmand scent floating in the night air.