Save Your Wardrobe wins 2023 LVMH Innovation Award Grand Prize at Viva Technology



LVMH has announced the winners for the 7th edition of the LVMH Innovation Award, during a ceremony that recognized seven startups. Following the jury’s deliberations, Bernard Arnault presented the Grand Prize to the startup Save Your Wardrobe, a tech-enabled clothing care and repair platform. The awards ceremony punctuated once again by the now expected presence of LIVI, LVMH’s innovation virtual ambassador.

With each successive edition, the LVMH Innovation Award bolsters its position as one of the premier prizes for startups, reflected in the record number of applications received this year. More than 1,300 startups from 75 countries were vying for this year’s award, with over 250 in the Sustainability & Greentech category.

Eighteen finalists proposing solutions with the potential to shape the future of luxury were shortlisted and showcased in the “Dream Box”, LVMH’s pavilion during VivaTech. They competed in six distinct categories: Employee Experience, Diversity & Inclusion, Image & Media for Brand Desirability, Immersive Digital Experiences, Omnichannel & Retail, Operations Excellence, and Sustainability & Greentech.

At the end of the deliberations, Save Your Wardrobe was awarded the Grand Prix of the LVMH Innovation Award, alongside five other winners, as well as the winner of a special prize awarded for Data and Artificial Intelligence.

“Save Your Wardrobe joins the prestigious list of grand winners of the LVMH Innovation Award, all of whom have had an exemplary journey within the group, helping to make our Maisons ever more desirable and to offer the most striking experiences. Save Your Wardrobe also perfectly illustrates our ambition in creative circularity, a pillar of our environmental roadmap, LIFE 360. I am convinced that their solution will very quickly resonate with the aspirations of our Maisons and the expectations of our customers”, said Bernard Arnault, Chairman and CEO of the LVMH group.

“The LVMH Innovation Award represents excellence, ingenuity, and forward-thinking. To be selected as the winner among so many exceptional innovators is a testament to the unique value Save Your Wardrobe brings to the fashion and luxury world. This is a monumental milestone in our journey; one that will fuel our determination to keep pushing the boundaries of the luxury experience while preserving and extending the LVMH’s Maisons legacy”, said Hasna Kourda, Founder and CEO of Save your Wardrobe.

Save Your Wardrobe wins 2023 LVMH Innovation Award Grand Prize

The London-based startup, which also won the “Omnichannel & Retail” category, has developed a digital platform for care and repair as well as digital wardrobe management. Its services increase the lifespan of customers’ garments. Designed to match the individual needs of brands and retailers, the platform streamlines the post-purchase experience with seamless booking and management of aftercare services. It features integrated automated logistics, operational management, fluid customer communication and live data reporting.

Extremely flexible, Save Your Wardrobe can be integrated omnichannel: in-store, online or with brands’ existing CRM. The platform is able to onboard any inhouse service providers or leverage a network of vetted clothing care specialists around the world.

Save Your Wardrobe will have a chance to benefit from personalized support for a full year at La Maison des Startups LVMH, the Group’s business acceleration program at Station F in Paris.

All other LVMH Innovation Award winners are offered the opportunity to heighten their visibility and access the Group’s Maisons’ unique ecosystem. The Award creates a conduit for creating and accelerating collaborations between LVMH Maisons and promising startups motivated by the chance to explore new business models and new technologies.

2023 prizewinners by category

  • Employee Experience & D&I: Neobrain

Internal mobility-oriented AI strategic talent planning suite for HR teams Neobrain is a digital platform based on Artificial Intelligence to help companies allocate the right skills, to the right place, at the right time. Skills and motivations are at the heart of Neobrain, which responds to three key needs within organizations: foster employee engagement and retention; increase internal mobility; align employee skills with the company’s strategy. With its Intelligent APIs, Neobrain interacts with other HRIS, such as Workday, SAP SuccessFactors, Personio, and Oracle, to name a few.

  • Image & Media for Brand Desirability: VidMob

Creative video analytics giving actionable recommendations for better ad performance   

VidMob Vidmob is the leading creative effectiveness platform for enterprise marketers. They use AI to analyse digital ads and offer actionable insights to make creatives work better.

  • Immersive Digital Experiences: Absolute Labs

Web3 CRM platform that analyses blockchain for NFT pricing definition, web3 marketing and wallet messaging.

Absolute Labs has created the first blockchain analytics and web3 marketing automation platform. The aim is twofold. They help brands drive NFT pricing strategies based on relevant blockchain analytics. Also, by identifying market trends and carrying out relevant customer segmentations, they enable the automation of marketing campaigns to these customers via their wallets. This represents a new marketing channel tailored to a web3 audience.

  • Omnichanel & Retail : Save Your Wardrobe

Also winner of the Innovation Award Grand Prize.

  • Operations Excellence : LivingPacketsSmart reusable, secured and connected packaging with tracking, insurance and payment features

LivingPackets kicked things off in December 2016 as a small research team developing THE BOX, based in Nantes, France. Since then, we’ve grown to a team of nearly 70 people. Their smart, secured and reusable packagings are protected with more than 40 patents and our flagship product THE BOX was named the “product with the greatest potential to change the world” at CES 2020 at Las Vegas.

  • Sustainability & Greentech: Woola

Packaging made of leftover sheep wool to reduce plastic waste

Founded in 2020, Woola uses waste wool to replace plastic bubble wrap. The company’s products  are used  by retailers to ship  fragile goods, from  cosmetics and  skincare to jewelry and fashion accessories. Headquartered in Tallinn, Estonia the company has raised a total of €3M in venture capital financing from Future Ventures, Lemonade Stand and a number of angel investors.

  • Data & AI Special Prize: ChatLabs

AI-powered hyper-personalized and highly-converting social commerce experiences

ChatLabs’ generative journeys, uses the power of AI to allow brands to tell their stories and share their values in a hyper-personalized manner, by creating a unique customer experience for every individual. Brands can now direct their traffic from social media to an elevated contextual consumer experience, that engages them in a creative and more meaningful manner and puts them on a tailored path towards a particular brand goal.

LVMH congratulates the seven startups that stood out in their respective categories and is proud to help them realize their dreams.

All the finalist startups are invited to join the acceleration program at the Maison de Startups, the Group’s innovation incubator, where they will benefit from personalized mentoring to help them develop their offers and expertise in liaison with LVMH and its 75 Maisons.

©Marie Rouge

©Marie Rouge