TAG Heuer at Baselworld 2019: a dialogue between heritage and innovation with the new Autavia collection and TAG Heuer Connected Golf Edition

Watches & Jewelry


TAG Heuer loves challenges, whether delving into its history to reintroduce an iconic model, or tapping into cutting-edge technologies with its connected watch. Two of its latest creations featured prominently at Baselworld 2019, the Autavia collection and the TAG Heuer Connected Modular 45 Golf Edition.

With its tradition of avant-garde watchmaking, TAG Heuer was the first Swiss watchmaker to develop a luxury smartwatch in 2015, demonstrating its complete mastery of advanced watchmaking technology. After the launch in 2017 of the second-generation TAG Heuer Connected Modular 45, the Maison now combines its passion for both innovation and sports with a special edition timepiece for golf lovers.

© Gabriel De La Chapelle

With a design inspired by the world’s number one individual sport, the TAG Heuer Connected Modular 45 Golf Edition features an app developed specially for golfers to help them improve their performance, packed with 2D and 3D mapping of 39,000 golf courses around the world, real time recording of shot distances and scores and more. With the full array of technologies offered by the original model, this connected watch is perfectly at home in the city as well as on the links.

© TAG Heuer

While purusing its passion for innovation, the avant-garde Swiss watchmaker also continues to build on its rich heritage. Produced from 1962 to 1985, the Autavia was famous for its ruggedness and reliability. TAG Heuer has decided to give it a second life, integrating the latest watchmaking technologies while retaining the spirit of adventure that inspired its creation. The original Autavia wristwatch was modeled after a dashboard instrument used in racing cars and aircraft. The new stainless-steel Autavia 42 mm three-hand models boast the rounded first generation Autavia case and beveled lugs from the 1960s.

© TAG Heuer

The seven models in the new line retain everything fans loved about the original Autavia – functionality, timeless style, numerous combinations and easy legibility – plus a cutting-edge carbon-composite hairspring that TAG Heuer introduced earlier this year. This range of watches tells the story of the unique technological expertise and avant-garde spirit that the watchmaker has championed for decades.