Viva Technology: LVMH opens Luxury Lab



LVMH is a partner of the Viva Technology show, which brings together major players in the digital transformation in Paris from June 30 to July 2. The Group is hosting a Luxury Lab with a rich lineup of events.

A partner of Viva Technology, LVMH is hosting the Luxury Lab, a 500-square-meter space dedicated entirely to the luxury industry. Conceived as a convivial, open space, the Lab is welcoming some 50 innovative start-ups from the luxury sector, to discover here : LVMH Luxury Lab startups.

After an introduction by Ian Rogers, Chief Digital Officer of LVMH, these start-ups will present new solutions that address the daily challenges of luxury businesses, alternating pitch sessions and demonstrations at the Lab throughout the three days.

Start-ups at the Luxury Lab include Dymant, which creates “ultra-custom” leather goods crafted by expert artisans; Energysquare, which has created a wireless device charging pad; and Memomi, a connected digital mirror that provides a 360° view of a look in virtual fitting rooms. HD video projections and virtual reality headsets will create immersive experiences for visitors.

The Luxury Lab will also feature some of the latest innovations from LVMH Houses. Guerlain will present its digital fragrance finder, Krug will show how Krug iD works, TAG Heuer will talk about the genesis of its connected luxury watch, and Sephora will showcase The Beauty Board, a new online community.

Viva Technology conferences will feature several speakers from LVMH and its Houses as well. Rachel Marouani, CEO of Fred, will talk about how the digital transformation is reshaping the world of luxury products, while Laurent Boillot, President and CEO of Guerlain and Cha Ling, will show how a major luxury group can innovate in full start-up mode. Nowness Managing Director Daniel Coutinho will share insights into new storytelling models in e-commerce, and Ian Rogers will talk with Google about a connected fabrics project.

LVMH is helping ensure wide access to Viva Technology, sharing highlights of the event for three days on its social networks. In addition to several Facebook Live sessions, LVMH will post Periscope videos and live tweets on the Group’s official Twitter account. The LVMH Instagram account will be turned over during Viva Technology to MOOS-TANG, a talented duo of photographers who will capture the best of the event. What’s more, each day a highlights video will be posted on YouTube and on for a 360° immersion into Viva Technology.