LVMH to acquire Sack’s, the leading Brazilian online specialty beauty retailer, and expand Sephora into Brazil

Paris and Rio de Janeiro – LVMH Moët Hennessy – Louis Vuitton, the world’s leading luxury products group, has reached an agreement to acquire a 70%, controlling stake in Sack’s, the leading online retailer of fragrances, cosmetics and toiletries and one of the leading company in the whole specialty beauty distribution sector in Brazil.

The acquisition of Sack’s will mark Sephora’s entry into the Brazilian perfumes and cosmetics market, one of the largest and fastest-growing beauty markets worldwide. It will enable Sephora, which is owned by LVMH, to develop its local platform, online and over time in stores. Sephora, which is the leading online beauty retailer in the USA, will bring its experience, acquired in international markets and online beauty retailing, to help develop Sack’s business and increase its penetration among Brazilian beauty shoppers.

Founded in 2000, Sack’s carries over 270 brands, including the most famous ones, and its client portfolio comprises more than 830,000 customers. Sack’s is one of the top-three most frequently accessed pure-play e-commerce sites in Brazil, with 4 million unique visitors each month.

“Being acquired by LVMH and Sephora is an exceptional confirmation of Sack’s great success and opportunities for significant, ongoing growth. We look forward to benefitting from Sephora’s global beauty industry knowledge to further enhance the experience we offer and continue to realize the enormous potential of our company as we open a new chapter of our story,” explained Carlos André Montenegro, co-founder and Chief Executive Officer of Sack’s.

“Carlos André and his partners have developed a great, profitable, business with true entrepreneurial spirit. We are proud to join them and contribute to the next phase of Sack’s development. Brazil and, to a larger extent, South America are very promising countries for luxury goods. LVMH has been present there since 1973 and holds a leadership position in prestige beauty as well as in other segments of the luxury market. The opportunity is formidable,” commented Antonio Belloni, Group Managing Director of LVMH.

Mr. Montenegro and his partners, Albatroz Participações and Mr. Marcelo Franco, will continue to hold a 30% stake in Sack’s. The current management team, led by Mr. Montenegro, will remain in place and Sack’s will continue to be based in Rio de Janeiro.

About LVMH
LVMH Moët Hennessy Louis Vuitton is the world’s leading luxury goods group. The Group is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Château d’Yquem, Hennessy, Glenmorangie, Ardbeg, Belvedere Vodka, Chopin, 10 Cane, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Green Point, Cape Mentelle, Newton.
Its Fashion and Leather Goods division includes Louis Vuitton, the world’s leading luxury brand, as well as Celine, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti and StefanoBi. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in selective retailing through DFS, Sephora in Europe and the United States, Le Bon Marché and la Samaritaine. LVMH’s Watches and Jewelry division comprises TAG Heuer, Chaumet, Christian Dior Watches, Zenith, Fred, Hublot and De Beers Diamond Jewellers Limited, a joint venture created with the world’s leading diamond group. Please visit

About Sack’s
Sack’s is the leading online retailer of perfumes, cosmetics and toiletries of the world’s top cosmetic brands in Latin America. It was launched in 2000 by Carlos Andre Montenegro and Marcelo Franco, and has grown to be among the largest and fastest-growing ecommerce sites in Brazil, winning many awards. The Company’s mission is to be the leading provider of on-line cosmetic products for Brazilians. Sack’s is headquartered in Rio de Janeiro, and distributes its products throughout Brazil. Please visit