Millennium acquires Belvedere trademark in the U.S.
Sales, Distribution and Marketing of Belvedere Vodka in the U.S. to Resume Immediately
NNEW YORK, NY, June 29, 2007.–Millennium Import LLC, an affiliate of Moët Hennessy USA, today announced it has reached an agreement with Belvedere Winery under which Millennium, or a Millennium Affiliate, will acquire the Belvedere trademarks, goodwill, and domain name in the United States. This agreement resolves the dispute regarding the use of the Belvedere Vodka trademark in the United States.
Through this agreement, Millennium Import LLC and its affiliates will fully own the Belvedere trademark in all major countries around the world including the U.S. It also resolves all litigation between Belvedere Winery and Millennium regarding the Belvedere trademark.
Millennium, through its sister company Moët Hennessy USA, will immediately resume the sale, marketing, distribution and fulfillment of purchase orders of Belvedere Vodka in the United States, activities which had been temporarily and voluntarily suspended.
Millennium is an affiliate of the Polmos Zyrardow vodka distillery in Poland, which already owns the ‘Belvedere’ trademark throughout the rest of the world, except in the U.S., where Millennium had licensed the name since 1996 from Belvedere Winery.