Pommery
LVMH will retain the vast majority of the Pommery vineyards, which are amongst the best ” crus ” in the Champagne region and a strategic asset for the Group. Christophe Navarre, President of the Group’s wines and spirits division, said, “This sale results from LVMH’s desire to concentrate on its ” star brands ” and underlines a determination for the Wines & Spirits division to focus its resources on its premium brands, which have strong potential. ”
The strong growth seen in the first quarter of 2002 from all of the Group’s brands (Dom Pérignon, Moët & Chandon, Veuve Clicquot, Mercier, Ruinart, Krug, Canard Duchêne and Hennessy) shows that this strategy is already bearing fruit.
